How to Market Your OnlyFans Agency & Sign Creators
The complete marketing playbook for finding and signing creators. Build your roster strategically.
SirenCY Team
OnlyFans Management Experts
Acquisition Channels
Cold Outreach Convert
Referral ROI
Best Long-Term
Your agency is only as good as your creator roster. No creators = no revenue. This guide covers every proven method for finding and signing creators - from cold outreach to building inbound funnels. Master this and your agency will never struggle for growth.
Need Help Building Your Agency?
Book a free strategy call. We'll discuss your marketing challenges and creator acquisition.
Book Strategy Call →📑 Marketing Channels Covered
Referral Networks
Referrals convert 5-10x better than cold outreach. Build referral pipelines:
Existing Creators
Your current creators know other creators. Offer referral bonuses for introductions.
Industry Professionals
Photographers, makeup artists, personal trainers - they work with ideal candidates. Partner programs.
Other Agencies
Some agencies pass on creators that don't fit. Build relationships for referral exchanges.
Former Agency Staff
Chatters and managers who've moved on often know creators looking for better management.
💡 The SirenCY Approach
We pay ongoing commission to referral partners - photographers, trainers, social media managers. They earn 5-20% of the agency cut for every creator they introduce. It's win-win.
Content Marketing (SEO, YouTube)
Long-term, content marketing creates inbound leads that come TO you. Invest early:
📝 SEO/Blog Content
- → "How to grow OnlyFans" guides
- → Creator success stories
- → Industry news and analysis
- → Answer common creator questions
- → Target "[platform] tips" keywords
🎬 YouTube
- → Agency owner vlogs
- → "How we grew [creator]" case studies
- → Industry analysis
- → Creator interview series
- → Tips and strategies
Content Flywheel
Reddit & Communities
Creator communities are goldmines for finding people already interested in improving:
r/OnlyFansAdvice
Creators asking questions. Offer value first.
r/CreatorsAdvice
General creator support. Build reputation.
r/SexWorkersOnly
Industry professionals. Careful approach needed.
Niche Creator Discords
Private communities. Relationship-first.
⚠️ Don't Spam
Communities hate self-promotion. Build reputation by answering questions genuinely. When you offer to help someone privately, DM don't comment. Get banned = lose access forever.
Industry Networking
Build relationships with people already connected to creators:
Work with models weekly. Perfect referral partners.
Some creators outgrow SFW. They can send you leads.
Share industry intel. Pass on creators that don't fit each other.
Conferences, expos - meet creators and professionals.
Some models want to expand. Build relationships.
Messaging That Converts
Your outreach message is everything. Here's what works:
First Message Template
"Hey [name]! I run an OnlyFans management agency - saw your content and think you'd be a great fit. We've helped creators increase their income 2-3x by handling DMs, marketing, and strategy while they focus on content. Would you be open to a quick chat about what we do? No pressure either way 🙂"
Key Principles
- →Personalize - use their name, reference their content
- →Lead with value - what can you DO for them
- →Social proof - mention results if you have them
- →Low pressure - make it easy to say no
- →Clear ask - what do you want them to do
- →Short - long DMs get ignored
From Lead to Signed Creator
1. Initial Interest
They respond positively. Answer questions, build rapport.
2. Discovery Call
Video call to understand their goals, explain your services, answer questions.
3. Proposal
Send terms - revenue split, services included, timeline expectations.
4. Contract Review
Give them time. Answer questions. Don't pressure.
5. Signing
Execute contract. Begin onboarding process.
6. Onboarding
Platform access, content handoff, chatter assignment, kick-off.
Marketing Mistakes to Avoid
❌ Copy-paste mass messaging
Gets you blocked and builds bad reputation. Personalize everything.
❌ Overpromising results
'We'll 10x your income!' - if you can't deliver, you'll have angry creators and bad reviews.
❌ Ignoring follow-up
Most sales happen after 3-5 touches. One message isn't enough.
❌ Only doing outbound
It's exhausting and doesn't scale. Invest in inbound/content early.
❌ Competing on price alone
Lowest revenue split wins battles but loses wars. Compete on value.
❌ No tracking/metrics
Can't improve what you don't measure. Track every conversion stat.
Need Help Building Your Agency?
Book a free strategy call. We'll discuss your marketing challenges, creator acquisition, and growth strategy.
Social Media Outreach
Direct outreach on social platforms is how most agencies start. Here's how to do it effectively:
📸 Instagram
🐦 Twitter/X
🎵 TikTok
📧 Email Outreach
Volume Is Key (At First)
Expect 1-3% conversion on cold outreach. To sign 5 creators, you might need to reach 200-500 people. Track everything - what messages work, who responds, who ghosts.