DeleteMe and Incogni both charge a subscription to send opt-out requests to data brokers for you, and the first difference is where you live: Incogni's country list covers the US, Canada, the UK and much of Europe but not Australia, while DeleteMe lists Australia among its international countries. On 2 October 2026, DeleteMe's plans page priced one US person at US$129 a year and Incogni's pricing page listed its Standard plan at US$95.88 a year; Incogni keeps custom removals for its Unlimited plans, while DeleteMe members request them from the dashboard.
This page compares paid services only. Searching for yourself and doing opt-outs by hand is covered in our doxxing exposure audit, which is worth doing first so you know what a service would be removing. It compares documented features and published prices, not removal results.
Dated service matrix
Optery is included because, unlike Incogni, it now sells personal plans in Australia. Each row cites the vendor's own pages, read on 2 October 2026; prices exclude tax unless stated.
| Service | Countries for personal plans | Broker coverage, as the vendor describes it | Custom removals | Reporting | Price shown | Sources |
|---|---|---|---|---|---|---|
| DeleteMe | The US plus an international list that includes Australia, Canada, the UK, Singapore and several EU countries | Publishes the sites it works on for its Standard US plan; other countries have their own broker sets | Submitted from the member dashboard, then verified and tracked by DeleteMe's team | Quarterly privacy reports, with the first report within seven days according to its international page | US$129 a year for one person, or US$209 for two years; the Australian price appears only at checkout | Plans, international, site list, custom requests |
| Incogni | The US and its territories, Canada, the UK, the EU, Switzerland, Norway, Iceland and Liechtenstein; Australia is not listed | Claims 420+ data broker sites, counting private brokers it contacts without being able to scan them | Unlimited and Family Unlimited plans only | Monthly progress reports, plus expected removal times per broker in the dashboard | Standard US$95.88 a year; Unlimited US$179.88 a year; Family plans cover up to four people | Pricing, countries |
| Optery | The US, Canada outside Quebec, Australia, New Zealand and South Africa | Names each broker covered at each plan tier on its Australian pricing page | Ultimate plan only, eligible after the first 30 days | A free exposure report with screenshots; before-and-after removal reports from the Extended plan up | Australia: A$4.99, A$19.99 or A$29.99 a month; US yearly plans from US$39 | Australian pricing, US pricing, countries |
One discrepancy is worth checking before you buy. DeleteMe's international page includes Spain in its country selector, but its help article on international plans leaves Spain out. If you live somewhere near the edge of a vendor's list, ask support in writing which brokers your country plan covers.
Why broker counts do not compare
Comparison sites quote very different broker totals for the same two services, and part of the reason is that the vendors count different things. Incogni's pricing page explains that it scans people-search sites for your details, but that other brokers keep private databases that cannot be scanned, so it sends those brokers opt-out requests based on details such as your region. A count that includes those private brokers measures requests sent, not listings found. DeleteMe instead publishes the named sites it works on for each plan, and Optery breaks its list down by tier. Even within one vendor the figure moves: Optery quotes one site count for each plan with its Expanded Reach option switched on and a smaller one with it off, so the same subscription can be described two ways.
A bigger number is therefore not the same as more of your listings removed. The useful test is narrower: take the sites where your own audit found you, and check whether each service names them.
How the subscription works in practice
All three follow the same broad cycle. You supply the details brokers use to identify you, the service searches for matching listings or sends requests where it cannot search, brokers confirm or reject each request, and the service checks again later because people are relisted. Knowing the cycle helps you judge the reports.
- Expect to provide past addresses, phone numbers and email addresses, since old details are often what keeps a stale listing alive.
- Expect uneven timing. Incogni's pricing page says some brokers act within hours and others take weeks, and its dashboard shows an expected removal time for each one.
- Expect follow-up between reports. DeleteMe says it keeps monitoring after a custom removal and acts again if a listing returns.
- Expect a narrower scope on entry-level plans. Optery's cheapest paid tier removes one name and one city and state per user, with name variations and past addresses on the tiers above it.
Covering your household
People-search listings often name relatives and housemates, so removing only your own record can leave your address visible through someone else's. If that applies, price the household plans rather than one person. DeleteMe's plans page listed two people at US$229 a year and a family of four at US$329 a year. Incogni's pricing page listed a Family plan for up to four people at US$191.88 a year and Family Unlimited, which adds custom removals, at US$275.88 a year.
Ask before adding anyone. Each person you enrol hands their own details to the vendor, and an adult relative should decide for themselves whether that trade is worth it.
If you live in Australia
Incogni says it files requests under laws such as the GDPR, UK GDPR, CCPA and PIPEDA, and Australia is not on its list. DeleteMe lists Australia among its international countries but does not show the Australian price before checkout. Optery's launch announcement, dated 19 March 2026, made personal plans available to Australian residents, and its Australian pricing page lists local people-search sites alongside large global marketing and sales-data firms.
Australian law also shapes what any service can ask for. The Privacy Act mainly covers government agencies and organisations with annual turnover above $3 million, plus some others, so smaller local sites may sit outside it. Where it does apply, the OAIC's page on correcting your personal information says you, or a person you authorise such as an authorised agent, can ask for inaccurate, out-of-date, irrelevant or misleading information to be corrected at no charge, and that reasonable steps can include deleting it. If an organisation refuses, it must say why in writing, and you can complain to the OAIC.
What no service removes
A data removal subscription works on broker and people-search listings. DeleteMe's own help centre is candid about the edges: it says it cannot directly remove information from social platforms, and that it cannot delete Google results directly because the source page has to go first. Expect these to stay with you:
- Your own social media profiles, posts and tags, which only you and the platform can remove.
- Search results for pages that are still live, since search engines index whatever the source still shows.
- Court records, government registers and other public records, which follow their own access and suppression rules.
- News reports, blogs and forum threads that mention you, where the publisher decides.
- Data already copied out in a breach, which cannot be recalled from whoever holds it.
- Records held by companies you actually deal with, such as your bank, telco or platforms, which you ask directly.
- Leaked photos or videos, which go through copyright and image-abuse routes instead.
- Screenshots or notes that someone has already saved about you.
For leaked content, our guide to comparing leak removal services covers the takedown route, which is a different job from broker opt-outs.
Creator checklist before you subscribe
- Run your own search first and list every site that shows your legal name with an address, phone number or relatives.
- Confirm the service sells personal plans in the country where you live, not just the country you are listed in.
- Check that the sites from your list appear in the vendor's published coverage, or that custom removals are included on the plan you are pricing.
- Give the service only the legal-identity details it needs to find listings, and think carefully before adding stage names or handles, which would put both identities in one file.
- Read the vendor's privacy policy for how long it keeps the details you supply after you cancel.
- Use a dedicated email address for the account, so broker confirmations and reports stay out of your main inbox.
- Diary the refund window and the renewal date before paying.
- Re-run your own search after the first reporting cycle and compare it with the vendor's report.
Brokers often pick up phone numbers from forms and purchases, so a separate number for brand and business contacts reduces what can be listed later; our guide to a second phone number for creators compares the options. Location data inside the photos you post is a separate leak, covered in how to remove metadata from photos.
Limitations
This comparison has clear limits. It is based on vendor pages read on 2 October 2026 and does not test or rank removal results, and the broker counts quoted are the vendors' own claims. Prices change with promotions, regional plans differ from the US figures, and tax may be added. Brokers can relist people after a removal, which is why these services run continuously. None of this is legal advice: if your safety is at risk, contact police and a specialist support service, and if an organisation refuses a correction or deletion request, the OAIC complaint process or a privacy lawyer is the next step.