Partner with SirenCYAffiliates, referral partners, studios, brands, platforms, agencies and press

SirenCY agrees partnerships one at a time, in writing. If you introduce creators, shoot for them, represent a brand, build a platform or tool, run another agency, or report on the creator economy, start with an email to anyro@sirency.com that says who you are and what you have in mind. This page covers what to send, how terms get agreed, and the disclosure rules for anyone paid to recommend an agency.

Email a partnership inquiry Creators: apply here

Who this page is for

A partnership suits anyone whose work touches creators but who is not applying to be managed. Find your category, then read the guide beside it before you write.

Partner	Raise in your first email	Read first
Affiliates and referral partners	How you would introduce creators, how an introduction would be recorded, and how you would tell the people you recommend SirenCY to about any payment.	FTC disclosure rules
Photographers, videographers and studios	The shoots you offer, how model releases and file ownership would work, and how bookings and payments would be handled.	partnership agreements
Brands and advertisers	The product, the brief, usage rights, approvals, payment, and the ad labels a creator would have to use.	brand deals and UGC, influencer contracts
Platforms and creator tools	What creators would get from your product, what data it would touch, and the platform rules it has to follow.	creator tools
Other agencies and managers	The work you would refer or share, where each side's responsibilities stop, and how creators would be told about the arrangement.	agency and management
Press, researchers and podcasters	Your outlet, deadline and questions. Information about individual creators is not shared without their permission.	editorial policy

No rates are published on this page. Whether a partnership involves payment, and on what terms, is agreed case by case and written into a partner agreement before any work starts. If someone quotes you SirenCY partner terms that you have not received in writing from anyro@sirency.com, check with that address before you rely on them.

What to send in your first email

A short, specific email is easier to answer than a pitch deck. Copy this outline and fill it in:

Subject: Partnership inquiry: [partner type], [your name or business]

Who you are: your name, business name, website or main social profile, and the country you work from.
What you propose, in two or three sentences.
Who your audience or clients are, and where you would mention SirenCY, if anywhere.
What you would expect in return, if anything.
How you would disclose a paid relationship to your audience.
Any agreement you already have that could conflict, such as exclusivity with another agency or platform.

Leave out passwords, other people's contact details or photos, and anything about a creator they have not agreed to share. If you want to introduce a creator, ask them first, then let them get in touch or apply themselves.

How a partnership gets agreed

You email
Send the outline above to anyro@sirency.com. One email with the details beats several short messages.
A conversation
If the idea could work, the next step is a conversation to understand it, check for conflicts and see whether it suits both sides.
Written terms
If both sides want to go ahead, the arrangement is written down: what each side does, how introductions are recorded, whether and how any payment is calculated and when it is due, disclosure duties, confidentiality and the handling of personal information, and how either side can end it.
Start
Work starts once the terms are signed. Until then, please do not describe yourself as a SirenCY partner or affiliate, or use the SirenCY name or logo.

Before you sign any partner agreement, with SirenCY or anyone else, check that it answers these questions:

How is an introduction recorded, and what happens if the creator had already applied?
If payment is involved, what is it calculated on, when is it paid, and does it stop when the creator leaves or the agreement ends?
What may you say about the agency, and what must you never say?
Who is responsible for the disclosure on your posts?
How is personal information about creators or your audience shared, stored and deleted?
How much notice does either side give to end the arrangement?

Disclosure rules for affiliates and referrers

If you get anything of value for recommending an agency, whether money, a share of fees, gifts or other perks, the people you recommend it to are entitled to know. The rules differ by country but point the same way. As of October 2026:

Where	What the official guidance says	In practice
United States	The FTC's Endorsement Guides say a connection that could affect how people weigh an endorsement, and that they would not expect, must be disclosed clearly and conspicuously. Payment, free products and even the possibility of being paid count (16 CFR 255.5). The FTC's Disclosures 101 adds that the disclosure belongs with the endorsement, not only in a bio, at the end of a post or among a cluster of hashtags.	Say it next to the recommendation in plain words, such as “I am paid if you sign up through my link.” The FTC's answers on affiliate links warn that the words “affiliate link” on their own may not be understood.
United Kingdom	The CMA's guidance for content creators treats any incentive, commission included, as payment, says paid content must be labeled as an ad, and says tagging a brand or using a discount code or affiliate link is not enough on its own. The ASA's affiliate marketing advice says affiliate ads must be obviously identifiable, and that the business and the affiliate are both responsible.	Put a clear label such as “#Ad” at the start of the post. The CMA lists “#affiliate” and even “#sponsored” as unclear, although the FTC accepts “sponsored” in the US, so “#Ad” is the label that works in both. The CAP and CMA influencers' guide includes visual examples.
Australia	The ACCC says the consumer law that covers all advertising applies to social media posts a business pays for or offers influencers incentives to make, and that claims must be true, accurate and able to be proven (social media promotions).	Disclose the relationship and make only claims you can back up, above all claims about money.
Everywhere else	Advertising and consumer rules vary. The FTC notes that US law can apply to a post made from abroad when it is reasonably foreseeable that the post will affect US consumers.	Check your own consumer or advertising regulator, and follow the strictest rule that applies to your audience.

Never tell a creator what they will earn. The FTC's Endorsement Guides say an endorsement describing someone's results is likely to be read as typical of what others will achieve, so the advertiser needs evidence that it is (16 CFR 255.2). Talk about your own experience and point creators to the written terms rather than to predictions.

Platform labels such as a paid partnership tag can help, but the FTC advises against assuming a platform tool is enough on its own, and the CMA accepts them where the label is clear. The guides to ASA rules in the UK, Australian disclosure rules and the Instagram paid partnership label go into more detail.

Red flags in creator referral schemes

Some schemes recruit people to “refer creators” and make their money from the recruits rather than from any creator. Before you join a referral scheme, including one that uses SirenCY's name, check it against these warning signs.

Warning sign	Why it matters
You must pay to join, buy a starter kit or pay for training before you can earn.	Scamwatch says to stop and check any job offer that requires you to pay money to make money, and the FTC describes required purchases and repeated fees as features of a pyramid scheme.
Most of the money comes from recruiting other referrers, not from creators who sign.	The FTC says income that depends mostly on recruiting is the mark of a pyramid scheme, and Scamwatch notes that promoting or taking part in one is against the law in Australia.
You are promised large or “passive” income, or a fixed amount every month.	The FTC calls extravagant promises about earning potential false, and Scamwatch warns about offers of high pay for little effort.
You are pushed to sign up today.	The FTC advises walking away from high-pressure tactics and from anyone who discourages you from taking time to check.
You are asked to collect creators' passwords, login codes, identity documents or bank details.	Scamwatch advises never sending identity documents unless you are certain the recipient is genuine. A referral arrangement does not need you to hold anyone else's logins.
The first contact came out of the blue on WhatsApp, Telegram or Signal.	Scamwatch lists unexpected recruiter messages on encrypted messaging apps as a warning sign.
You are told to keep the payment quiet.	Hiding a paid relationship breaks the disclosure rules above, and puts you at risk as well as the scheme.
You must pay a fee to release commission you have already earned.	Scamwatch describes schemes that ask for more money to unlock earnings or bonuses, and says money sent by bank transfer or cryptocurrency is rarely recovered.
The terms only ever appear in chat messages.	Without a document you can keep, you cannot check what was promised. The ACCC's advice on contracts is to read and understand the terms before you accept them.

If you spot these signs, stop and report it: Scamwatch in Australia, ReportFraud.ftc.gov in the United States, or your national fraud reporting service elsewhere. If a scheme claims a connection to SirenCY, email anyro@sirency.com before you act. The guide to scams that target creators covers related tricks.

Looking for a job instead?

A partnership is an arrangement between two businesses. If you want a role at SirenCY, apply through the careers pages: chatter roles, recruiter roles, or the main careers page. Creators who want management should use the creator application rather than this page.

Partnership questions

Does SirenCY have an affiliate program with set commission rates?

No rates are published. Whether a partnership involves payment, and how much, is agreed case by case and written into the partner agreement.

Can I tell a creator about SirenCY without a partner agreement?

Yes. Any creator can apply directly through the creator application. If you expect anything in return for the recommendation, agree it in writing first and disclose it.

Can I use the SirenCY name or logo?

Only with written permission, which would form part of a partner agreement.

Do partners need to be in Australia?

No. Inquiries are welcome from any country. The disclosure rules that apply depend on where you and your audience are, so read the table above with your own market in mind.

I am a creator. Is this the right page?

No. Use the creator application, or email anyro@sirency.com first if you have a question. The about page explains how working together starts.

How quickly will I hear back?

No reply time is promised. A complete first email that follows the outline above is the easiest to assess.

The limits of this page: it is general information about partnerships and disclosure rules, not legal advice. Advertising and consumer laws differ by country and change over time, so check the official pages linked here and get advice for your own situation.

Sources

Reviewed 2 October 2026

Email anyro@sirency.com