Fansly analytics now sit on a single Statistics page with four tabs, Overview, Content, Audience and Earnings, and every figure on it compares the period you choose with the period of the same length immediately before. You reach it from Profile Statistics or Earning Statistics in the site menu, from Statistics on the Creator Dashboard, or directly at fansly.com/creator/stats. Read it on a fixed day each week, keep in mind that most daily figures run on UTC rather than your local time, and log a handful of numbers against thresholds you set yourself.
This guide maps the page, flags the timing traps and gives you a weekly review template. General definitions of metrics such as renewal rate or average spend per fan are covered in our creator analytics and weekly tracking guide, which applies to Fansly with little change. Source-by-source attribution through custom links is a separate feature, explained in our guide to Fansly tracking links.
What changed in September 2026
According to Fansly's Your Statistics Page (Beta) article, the new page arrived in September 2026 and both the Earning Statistics and Profile Statistics menu items now open it. Accounts created before 21 September 2026 can still reach the old screens from the Creator Dashboard, listed as Profile Statistics · Legacy and Earning Statistics · Legacy, and the beta notice links to the legacy For You charts. Newer accounts only have the new page. The same article says view statistics, meaning views, watch time and hashtags, only go back to late June 2026, while earnings history is complete.
Older guidance has not caught up everywhere. The Creator Hub's Understanding Your Data page still describes the previous layout: profile statistics reached from the site menu, Broadcast Message Stats under Creator Dashboard then Messages for mass-message open rates and earnings, a Creator Percentile inside Earnings Statistics, and per-item stats behind the three-dot menu on each piece of media. The help centre article is the more recent of the two, so where they disagree, follow it. It does not mention message statistics or a percentile, so if you relied on either, look for them in the legacy screens or ask Fansly support rather than assuming they have gone.
The four tabs and the question each one answers
Each tab has its own address, which is handy for bookmarking the one you check most.
| Tab | What it holds | Question it answers | Direct address |
|---|---|---|---|
| Overview | A live view of video views by place, the last day compared with the day before, summary cards for earnings, views, profile visits, follower growth, new subscribers and paying fans, plus top media and top supporters | Is anything unusual happening right now? | fansly.com/creator/stats/overview |
| Content | Media performance split into For You, Timeline and Other, daily view and watch-time charts, ranked media, a weekday-by-hour heat map, hashtag results and post engagement | Which posts and formats hold attention? | fansly.com/creator/stats/content |
| Audience | Followers, subscribers, profile visits by source, top countries, followers brought by discovery or your links, renewal rate, expired and cancelled subscriptions, and subscribers by tier | Who is arriving, and who is leaving? | fansly.com/creator/stats/audience |
| Earnings | Your balances, at-a-glance totals, earnings and refund cards, monthly statements, a revenue chart, earnings by product and a supporter list | Where does the money come from, and what did refunds take? | fansly.com/creator/stats/earnings |
Two Earnings definitions deserve attention because they are easy to misread. Fansly defines Earnings as your net revenue after Fansly's share and any refunds, and Gross as the total amount fans paid. The By product list then splits net earnings across tips, media, locked text, subscriptions, media sets, referrals, stream tickets and Leaderboard Prize Money, which is where any contest winnings would show; our Fansly leaderboard explainer covers how those prizes work. The Content tab's hashtag results are unpacked in our guide to Fansly hashtags.
Periods, UTC days and update timing
The period buttons in the top right of the Statistics page offer 7 days, 30 days, 90 days or Custom, and the choice carries across every tab. Fansly's article gives the comparison rule with an example: select 1 January to 31 December 2026 and the figures are compared with 1 January to 31 December 2025. Custom periods use whole days only; you cannot pick hours.
The timing rules worth memorising:
- Custom periods and every daily figure use UTC days. Only the Right now section on Overview and the Today and Yesterday figures on Earnings follow your local day, and months are counted in UTC. In eastern Australia, sales made before mid-morning fall on the previous UTC day; on the US west coast, late-afternoon and evening sales fall on the next one.
- Most numbers update within minutes after you press the refresh icon, but follower and subscriber counts update once a night.
- Refunds are counted in the month the refund was issued, not the month of the original purchase, so a refund can dent a month in which you sold nothing to that fan.
- Refund cards only appear when there were refunds in the selected period or the one before it, so their absence is itself information.
If you reconcile Fansly figures against a bank statement or a spreadsheet kept in local time, expect small differences at the edges of each day and month. They come from the UTC boundary rather than from missing money.
Wallet views inside the Earnings tab
The wallet now lives at the top of the Earnings tab, showing Available for Payout, Pending and Total balances with a Request Payout button. A link opens the full Wallet & Payouts page at fansly.com/creator/wallet, which the same Statistics article describes in four parts: the balance, where pending funds unlock 7 days after they were received on a rolling basis; your payout methods, where a red exclamation mark flags details such as a higher minimum; your payout requests with their status; and the wallet history, which lists every sale and tip newest first, 10 at a time, with refunded sales struck through.
Amounts in the wallet history are what you received after fees, so they match your balance rather than what fans paid. Subscriptions in that list show the tier and length, which makes it a quick way to check a specific fan's purchase without leaving the page.
Creators actually have two wallets. Fansly's Spending vs. Earnings Wallets article explains that the spending wallet is a balance you top up by card to subscribe, tip or buy from other creators, while the earnings wallet holds creator revenue and is the only one that can be withdrawn. Topping up the spending wallet never adds to earnings, and if you buy something without spending funds or a payment method on file, Fansly takes the cost from your earnings wallet. That rule is one explanation for an unexpected dip in an earnings balance. What each payout route costs and requires is set out in our guides to Fansly fees for creators and Fansly payout methods and minimums.
Weekly review template
The template has ten rows; drop any that do not apply to your page. The threshold column is deliberately yours: base each threshold on your own recent weeks rather than on anyone else's numbers, and write it down before you look, so the review produces decisions rather than moods.
| Metric | Where it appears | Question it answers | Your action threshold |
|---|---|---|---|
| Earnings against the prior period | Earnings card, Earnings tab | Is net income moving once Fansly's share and refunds are out? | Investigate a drop larger than your usual week-to-week swing |
| Refund rate | Refund cards, shown only when refunds exist | Is something about an offer or delivery going wrong? | Any rise above your own recent level triggers a look at what was refunded |
| New paying fans | Earnings cards | Is the page still turning newcomers into buyers? | Two quiet weeks running prompts a review of your pinned post and previews |
| Earnings by product | By product list, Earnings tab | Which product types are carrying the page? | Note the biggest mover each week before changing any prices |
| Profile visits by source | Audience tab | Which doors are people using to reach you? | Look into any source that falls to almost nothing |
| Renewal rate and cancelled subscriptions | Audience tab summary cards | Are subscribers staying long enough to matter? | Act when cancellations climb in consecutive weeks, not after one |
| Completion rate and average watched share | Content tab | Do videos hold attention to the end? | Rework openings when a new format trails your similar-length media |
| When your audience watches | Heat map, Content tab | Are posts going out when fans are around? | Move your schedule only after several weeks show the same bright squares |
| Top media | Overview and Content tabs | What deserves a follow-up, and what should be retired? | Plan one follow-up to the top item and drop one idea from the bottom |
| Tracking link claims | Tracking Links page, reachable from the Audience tab | Which outside channels bring signed-in visitors? | Pause a placement that brings no claims for a full month |
- Choose one weekday, select the 7-day period and press refresh before copying anything.
- Copy the ten figures into a spreadsheet, adding the date and a note of anything unusual that week, such as a sale or a break from posting.
- Check each figure against its threshold and make at most one change to the page per week, so you can tell what caused what.
- Once a month, open Monthly statements on the Earnings tab, which labels your best months and flags a record pace, and save your own copy.
That monthly copy matters beyond analytics. Fansly's tax guide FAQ tells creators to keep their own records because Fansly does not store total annual earnings for them.
Reading the numbers without fooling yourself
The page does the most important thing for you by comparing equal-length periods. Older Creator Hub material suggested multiplying short-window views to estimate a longer period, but those were rough conversions, and the built-in comparison makes them unnecessary. Compare a week with the previous week, not with a month.
Media comparisons work the same way. Each item in the ranked media list is shown against your other media of a similar length, which is a fairer test than setting a short clip against a long video. The Creator Hub's own advice on swings is to expect them, because the recommendation system responds to user behaviour that is hard to predict; one bad day is noise, while several weeks in the same direction is a pattern.
Treat the supporter lists with care. They show what individual fans have spent, purchase by purchase. Use that to look after people, such as thanking regulars or noticing a lapsed buyer, rather than to pressure anyone, and keep screenshots of it away from shared folders and group chats.
Limits of this guide
The Statistics page is a beta, and Fansly says it may change as features are added. Everything above reflects the help centre article as it read on 1 October 2026; tab contents, labels and addresses may move. View data starts in late June 2026, accounts created before 21 September 2026 see legacy screens the new article does not describe in detail, and message statistics are not covered by the new article at all. The template is a method for your own decisions, not a benchmark, and nothing here is financial or tax advice. For tax questions, keep your own records and speak to a registered tax agent or accountant.