Fansly mass messages send one message, which can carry text, media, locked text or a voice note, to an audience you filter by tier, expired subscribers, followers or custom lists, either straight away or at a time you schedule. Automated messages go out by themselves when a fan follows, subscribes, renews, joins through a gift link or tips. Both are set up from Messages and the Creator Dashboard, and fans see them exactly as they see a personal DM.
Three message tools in one inbox
Fansly's Messaging article groups its tools into three: one-to-one DM threads, mass messages and automated messages. Inside a thread you can send media bundles, locked text, voice notes and GIFs, and the three-dot menu lets you hide or mute the conversation, add the fan to a list, see how much they have contributed and keep a private note, for instance a nickname or the content they like.
The detail that shapes everything else is in the same article's FAQ: fans cannot tell whether a message was typed by hand, scheduled or triggered automatically, because nothing on their side labels it. That makes automation useful and puts the honesty burden on you. Write anything automated or scheduled so it still reads as accurate hours later, and leave out claims about being online at that moment.
This guide sticks to how the tools work. What to write in a promotional message is covered by our mass message ideas and pre-send checks, and a first-week series for new fans by the welcome message sequence. Both are written for OnlyFans, but the sequencing maps onto Fansly's triggers.
Mass message audience filters
A mass message starts in Fansly Messages: click the envelope icon (above the conversation list, or the blue bubble on mobile), choose New Mass Message, set the audience, schedule it if you want, add text and media with their permissions, and send. The Mass Messages article lists the audience filters summarised here.
| Filter | Who it adds or removes | Typical use | Watch-out |
|---|---|---|---|
| Include Subscribers | Current subscribers on all tiers or one tier, with auto-renew on, off or both | A tier-only drop, or a reminder to fans whose auto-renew is off | The auto-renew boxes narrow the send if you leave one unticked |
| Include Expired Subscribers | Fans whose subscriptions have lapsed | A win-back offer, or a note on what is new since they left | Lapsed fans who stopped visiting are skipped as inactive anyway |
| Include Followers | Followers who do not subscribe | Offering a locked set or a subscription discount to the free audience | Your DM permissions decide whether these fans can reply |
| Exclude Creators (on by default) | Other creator accounts | Keeping promotions aimed at fans | A creator who subscribes to you still receives sends that include subscribers |
| Exclude Offline Users | Anyone not active on the site at that moment | An alert that you have just gone live | The audience is small by design, so do not use it for general offers |
| Include Lists | Members of one or more of your custom lists | Sequels for buyers of a set, or perks for VIPs | A list is only as accurate as your upkeep of it |
| Exclude Lists | Everyone on the lists you choose | Leaving existing buyers out of an offer for the same set | The Private Lists article calls this the only feature that excludes by list membership |
| Exclude Users | Individual fans you pick by hand | One-off removals, such as a fan you are already helping in a thread | Manual exclusions are easy to forget on the next send |
One sentence in the article changes how you read results: mass messages are not sent to users who have not been active recently, even when your filters would include them. Expect the Sent figure to sit below the size of the audience you picked, and do not treat the gap as a fault. The offline filter pairs naturally with a live stream, which our Fansly live streaming guide covers from set-up to the go-live checklist.
Scheduling, composing and unsending
Scheduling sits beside the audience step. According to the Mass Messages article, the calendar icon next to Schedule Mass Message opens a picker for the date, hour and minute. Times follow your own time zone, which recipients never see, and the article tells you to double-check whether your account displays AM/PM or 24-hour time. Quick Select jumps forward or back by days, Remember Time saves a slot you use often and Confirm Date locks it in. Already scheduled messages can be reviewed from the Scheduled button at the bottom left of the message pop-up, as the Locked Media article points out.
The composer takes message text, uploaded photos or videos, locked text and a voice note. When media is included, each fan sees only their own Like, because like counts are not shared across recipients. For a set you have sold before, attach it through Copied Media instead of uploading it again: the copied media article says past buyers see the copy as already purchased, so nobody pays twice. Prices and previews for locked media in messages are explained in our guide to selling PPV on Fansly.
To unsend, open Broadcast Message Stats, find the message and click the trash icon. That deletes it from every recipient's inbox, but anything a fan has already bought from it stays in their purchases and cannot be pulled back, so check prices and attachments before a scheduled message goes out rather than after.
Automated messages: triggers, delays and cooldowns
Automated messages live under Creator Dashboard, Automated Messages, Create New Automated Message. The automated messages article lists the triggers:
- New follower, which fires whenever someone follows you.
- New subscriber, Gift link subscriber and Subscription renewal, each able to use one message for every tier or a message written for a specific tier.
- New Tip, matched to a keyword, an amount or both, which is the mechanism behind keyword tip menus.
- Disabled, which parks an automation without deleting it so it can be switched back on later.
Each automation also takes a delay in seconds before sending, a cooldown that stops the same fan receiving the same message repeatedly, and optional targeting by tier or tip amount. The message can include text, attached media, locked text and voice notes. Automated messages do not open a new thread in your inbox, which keeps it tidy but makes them easy to lose track of; to confirm one went out, search the fan's display name or use the envelope icon on their profile. Keyword-driven tip menus have their own walkthrough in our Fansly tip menu template.
An automation map you can copy
Before switching anything on, put every automation on one page. The map uses only the triggers Fansly documents; the last three columns are suggestions to adapt and revisit, because a welcome written at launch can stop fitting once your page changes.
| Trigger | Who receives it | Purpose of the message | What to attach | Delay and cooldown | Review it when |
|---|---|---|---|---|---|
| New follower | Anyone who follows you | Explain what is free, what is paid and where to start | A free image or short clip and a pointer to your pinned menu post | A short delay, with a cooldown long enough that a re-follow does not repeat it | Your free content or menu changes |
| New subscriber, all tiers | Every new paying subscriber | Say thank you and point to the walls worth opening first | Nothing, or an optional priced bonus | A short delay so it lands after the subscription confirms | You reorganise or rename walls |
| New subscriber, one tier | Subscribers who chose that tier | Spell out that tier's perks and how to claim them | Instructions for any perk that needs a request | Match the all-tiers message so fans do not get two at once | The tier's benefits list is edited |
| Gift link subscriber | Fans who arrived on a gift link | Welcome them and explain what happens when the gifted period ends | A short list of posts to try during the gift period | A short delay | Each gift or discount campaign closes |
| Subscription renewal | Fans renewing a subscription | Recognise loyalty without a hard sell | A thank-you note, with any offer kept optional | A cooldown that prevents a repeat within one billing cycle | Every quarter |
| New Tip with a keyword | Fans who tip and type the keyword | Send the menu or confirm a menu item | The menu text, or the priced item the keyword stands for | A cooldown so repeated tips do not duplicate the reply | Menu items or prices change |
| New Tip by amount | Tips at or above the amount you set | Acknowledge bigger support in a personal way | A voice note recorded in advance | A short delay | The threshold no longer fits your page |
| Disabled | Nobody while parked | Hold a seasonal or event message for later | Whatever the event needs | Set when you switch it back on | Before the season or event comes round again |
DM permissions: deciding who can write back
A mass message often invites replies, so look at your DM permissions before you send one. The DM permissions article puts them in the Creator Dashboard under Messages, where you can accept messages from everyone, only followers or custom lists, and its example lets users message you only if they are subscribed, are a follower tipping $1 per message, or are a follower who has spent at least $50 unlocking PPV.
The permissions guide lists the building blocks: the core permissions, Price per Message, Followed by Me, Media Purchases above an amount you choose, and Private List. They govern who may send you a message, and they are separate from the permissions on any media you put inside a message.
Two interactions catch people out. First, a follower who receives your mass message may not meet your DM rules, and the Messaging article says anyone who tries to write to you without meeting a permission is shown the options for unlocking messaging instead. If you are asking followers a question, make sure they can actually answer it. Second, the Private Lists article describes a system DM Allow List that lets specific users message you even if they miss your general requirements, which is the clean way to make exceptions for collaborators or long-standing fans.
Message privacy sits in Privacy & Safety: read receipts are on by default and can be turned off for the whole account or for a single conversation, and you can blur all incoming DM media by default. VIP status, described in the VIP function article, moves a fan's messages into a separate inbox so important conversations are not buried under promotional replies.
Pre-send checklist matched to Fansly's settings
Run this list against the actual boxes on the New Mass Message screen, not from memory. Every item maps to a setting described above.
- Include Subscribers points at the right tier, and the auto-renew on and off boxes are chosen on purpose.
- Expired subscribers and followers are ticked only if the offer is meant for them.
- Exclude Creators stays on unless the message is for collaborators.
- Exclude Lists covers everyone who already bought what you are offering.
- Exclude Offline Users is kept for live alerts rather than general promotions.
- The schedule is checked against your own time zone and your AM/PM or 24-hour display.
- Anything sold before is attached through Copied Media instead of a fresh upload.
- Each locked item's price, preview and caption match what the file actually contains.
- Locked text has been proofread and the voice note played back once before scheduling.
- DM permissions have been checked from the recipients' point of view if you want replies.
- No keyword or tip automation will fire a second, conflicting reply to the same fans.
- You have noted the audience and purpose of the send so the results can be compared later.
Reading Broadcast Message Stats
Broadcast Message Stats, under Messages in the Creator Dashboard, lists each mass message with its date and time, Sent, Viewed, Purchases and Earned figures, a text preview and the number of attachments, which you can expand on desktop or view on mobile, according to the Mass Messages article. Fansly's Creator Hub messaging page describes the same tab as the place to check open rates and total money earned.
Read the columns as a funnel. Sent shows how many fans the filters reached once inactive users were dropped; Viewed against Sent shows whether the timing and opening line worked; Purchases against Viewed shows whether the offer and price did. Compare sends with similar audiences rather than putting a VIP list message next to an all-followers blast, and keep your own notes alongside, because the table records results but not why you chose that audience.
Limits of this guide
This page reflects Fansly's help centre and Creator Hub as they read on 1 October 2026. Fansly does not spell out some delivery rules, such as how recently a fan must have been active to receive a mass message, so treat Sent as Fansly's own count rather than a number you can reconcile exactly. Interfaces move as well; if a button is not where this guide says, the linked help article is the better reference.
Messaging also touches safety. If a conversation turns threatening, or someone seems to be trying to identify where you live, stop replying, block and report the account through Fansly, keep screenshots and contact local police if you feel unsafe. No message tool or template replaces that judgement.