Fanvue mass messaging sends one message, with optional paid media from your Vault, to a whole built-in list such as Subscribers, Followers or Expired Subscribers: open Messages, tap the + icon and pick a list at the top of the recipient picker instead of ticking fans one by one. Fanvue publishes no sending limit, so the practical limits are its spam and consent rules and how quickly fans mute you once broadcasts stop being useful.
This guide stays on the Fanvue side: which lists exist, what each one should receive, the policy lines a broadcast can cross and a log for deciding how often to send. The final read-through before you press send is covered in our mass message pre-send checklist, and the thinking behind consent-based segments sits in the mass message segmentation plan. Both were written for OnlyFans, but their checks carry over.
How a Fanvue broadcast works
Fanvue's help article Mass Messaging: Driving Revenue Without Spamming, dated 10 August 2026, describes two ways to reach many fans: a broadcast you send to a list in one go, and automated messages that fire when a fan follows, subscribes or takes another action. This page is about the first. Triggers have their own walkthrough in our guide to Fanvue automated messages and templates.
- Open Messages and select the new message (+) icon.
- Choose a whole list or group from the top of the picker, or select individual fans instead.
- Write the message, or drop in a saved one from the Template Messages panel beside the chat, which Fanvue says is searchable and lets you pin your strongest messages.
- Attach media if the broadcast needs it. The Vault help page confirms Vault items can go into messages, including paid media and mass messages, so a broadcast attachment can carry a price.
- Send, then stay near your inbox for a while, because the replies are where the real conversations start.
Two details matter after sending. A creator can take a message back: Fanvue's fan-side article on managing chats and messages says an unsent creator message simply disappears from the fan's conversation without a placeholder, and Fanvue's blog post How To Double Your Earnings Through Messaging adds that unsending a mass message stops anyone who has not opened it from seeing it later. That is your recovery route when the wrong list or price goes out.
Fans also hold controls of their own. The same fan-side article explains how a fan can mute a chat, which silences notifications without blocking you, or archive it out of the main inbox, and it notes that creators can message both followers and subscribers, so inboxes fill quickly. A muted fan still receives your next broadcast; they just stop being alerted to it, which is why mutes rarely show up as an obvious warning sign.
The built-in lists and what each should receive
Fanvue fills seven lists automatically. The list names come from the help article Creator Tools: Lists; the suggested broadcast for each paraphrases the August 2026 mass messaging guide, and the hold-back column is our own suggestion rather than a Fanvue rule.
| Built-in list | Who sits in it | A broadcast that fits | Hold back on | Source |
|---|---|---|---|---|
| Subscribers | Fans with an active subscription | News of a fresh PPV drop or a themed Collection, sent when it goes live | Re-announcing the same drop when nothing about it has changed | Mass messaging guide |
| Auto-Renewing Fans | Subscribers whose renewal is switched on | Thanks and first look at new sets, since they already plan to stay | Discounts they never needed in order to keep paying | Lists article |
| Non-Renewing Fans | Subscribers who switched renewal off but keep access until the period ends | A concrete preview of what is coming before their access lapses | Guilt-tripping or repeated reminders about the end date | Mass messaging guide |
| Free Trial Subscribers | Fans inside a free trial | What they would lose when the trial ends, optionally with a first-month offer | Duplicating Fanvue's own reminder: the subscriptions article says fans get an email 24 hours before a trial converts | Subscriptions article |
| Followers | Free followers who have not paid yet | A teaser or partial preview that shows what subscribing adds | Hard PPV selling, and any intimate media (see the consent rule below) | Mass messaging guide |
| Expired Subscribers | Fans whose subscription has ended | One win-back message carrying a specific reason to return | A weekly nudge that reads as chasing | Mass messaging guide |
| Spent more than $50 | Fans past Fanvue's built-in spend threshold | Usually no broadcast at all; Fanvue says these fans sell best one to one | Mass offers that treat your most invested fans like everyone else | Mass messaging guide |
These lists overlap. An auto-renewing fan is also a subscriber, and a high spender can sit inside almost any other list. Fanvue's articles do not say whether a fan who belongs to two lists you select receives one copy or two, so send each broadcast to a single list until you have seen how your own account behaves.
Custom lists are the other open question, and Fanvue's own pages disagree. The help article Can I create custom lists? still answers “not at the moment” and calls the feature in progress, yet the August 2026 mass messaging guide suggests building a custom higher-spend list, and the Fanvue blog post Fanvue's Unique Content Features tells creators to choose from a smart list or a custom list. Treat the seven built-in lists as the baseline every account has, and look at your own Messages screen before planning around custom segments.
The rules every broadcast has to meet
Messages are not a policy-free zone. The Fanvue Community Guidelines define User Content to include text, image, video and audio, so a broadcast is held to the same standards as a post. Four lines matter most when you send to many fans at once.
- Spam and flooding. Section B of the Community Guidelines bans disruptive behaviour such as spamming and flooding. Fanvue does not say how many messages count as flooding, which is why the cadence advice below errs on the side of sending less.
- Consent for intimate media. The guidelines' section on non-consensual or unwanted sexual content prohibits sharing intimate content with users who have not opted in to receive it, names cyberflashing, and gives explicit consent in messages as an example of opting in. A Followers broadcast reaches people who have not paid and may never have opted in, so keep anything sent to that list at safe-for-work teaser level.
- Accuracy. The Acceptable Use Policy requires content to be accurate, not misleading or spam-like, and not falsely depicting live interactions. Fanvue's own PPV strategy guide suggests framing chat content as happening live even when it was captured earlier. When a help-centre tip and the binding policy pull in different directions, follow the policy: never caption pre-recorded media as something you are doing right now.
- Tools. The General Terms & Conditions bar bots, scrapers and automated scripts that interact with the platform. Broadcast from Fanvue's own Messages screen, or from an app Fanvue has approved, never from an outside script.
How often to send
There is no official cap. Fanvue's advice for new creators is to broadcast only when there is something genuinely worth saying, such as a drop, an offer or a milestone, rather than on a fixed schedule, and to increase frequency only after learning how your own audience responds; it warns that messaging too often risks mutes and unsubscribes. One extra test helps: every broadcast should give its recipients a reason to open it that the previous one did not.
Apply these rules per list, not across the whole account:
- Send when something has changed for that list: new media is live, an offer has a real end date, or there is news those fans would want.
- Hold when the last broadcast to that list drew no replies and nothing has changed since.
- Hold when an offer would undercut a price fans paid days earlier. Fanvue's guide to running profitable promotions warns that constant discounting teaches fans to wait for the next deal.
- Switch to one-to-one replies as soon as a broadcast sparks a conversation; the mass messaging guide says ordinary one-to-one chat, not broadcasts, is the biggest source of message-driven revenue on the platform.
A send-frequency log you can copy
Fanvue shows replies and purchases, but it will not tell you which broadcast pushed a fan to mute you or switch off renewal. A short log kept per list fills that gap. Add one row for each send, read the previous rows before broadcasting to the same list again, and let the final column decide the timing rather than habit.
| Log field | What to record | What it tells you later |
|---|---|---|
| Date, time and list | When the broadcast went out and the single list it went to | Whether one list is hearing from you far more than the others |
| Reason for sending | The drop, offer, milestone or news that justified it, written before you send | Broadcasts sent only because it felt like time stand out immediately |
| Attachment and price | The Vault folder or item used and whether it was free or priced | Whether priced attachments or free teasers work better for that list |
| Overlap and ownership check | Which lists you left out, and whether the media is already in some fans' chats | Fans who were messaged twice or offered something they already own |
| Replies and purchases | What came back over the following day, in words, not just totals | Which messages open conversations instead of closing them |
| Negative signals | Renewals switched off, complaints or unfollows you noticed after the send | Fatigue before it becomes churn |
| Next send rule | The condition that must be true before this list hears from you again | Keeps your cadence tied to news rather than the calendar |
The ownership check matters more on Fanvue than it might seem. Fanvue's article on turning your Vault into recurring income warns against sending the same content to the same fan twice, tells you to check the Media section of a fan's chat first, and says the platform flags whether a piece has already been sent to a fan or posted to your wall. Look for that flag before you attach an older set to a broadcast.
When a broadcast should become a conversation
Broadcasts are good at carrying the same news to many fans and weak at selling anything personal. Fanvue's PPV guide says a broadcast suits a solid mid-sized bundle better than something ultra-premium, while a one-to-one offer can support a higher price with good timing and rapport. When a fan replies to a broadcast, answer them personally before pitching anything else, and keep the Spent more than $50 list out of mass offers, as the mass messaging guide itself recommends.
If replies arrive faster than you can write, Fanvue's drafting tools can help, within the review limits set out in our guide to Fanvue AI messaging and human review. And when a broadcast feels like the natural place to mention tips, the timing and honesty rules in our guide to Fanvue tips and gifts still apply, because Fanvue rates a personal ask above a public one.
Limitations of this guide
Everything above comes from Fanvue's public help centre, blog and policy pages as they read on 1 October 2026, and those pages do not always agree: custom lists, the exact set of triggers and some menu paths differ from one article to the next. Fanvue publishes no message cap, no definition of flooding and nothing on duplicate delivery across overlapping lists, so the cadence rules here are cautious suggestions, not platform policy, and they cannot predict how your particular fans will react. We have no access to Fanvue account data. If a policy question decides whether a broadcast goes out, ask Fanvue support and keep their written reply.