A Fanvue PPV strategy has two halves: paid posts on your wall, which Fanvue's post pricing article lets you price between $3 and $500 and show to subscribers only or to followers as well, and priced media you attach to messages, sent to one fan or broadcast to a list. Three things decide whether those sales stick: how the preview looks, a Vault organised so nobody receives the same item twice, and descriptions that match exactly what the fan gets.
This guide covers the Fanvue mechanics and the paperwork that protects a sale. General pay-per-view thinking that applies on any platform is in our PPV strategy guide; where paid content sits among your other income is mapped in how to make money on Fanvue.
Paid posts and priced messages, side by side
The two formats reach different people and behave differently after the sale. The wall post is a shop window; the message is a conversation with a price attached.
| Question | Paid wall post | Priced media in a message |
|---|---|---|
| Who can buy it | Subscribers, and followers only when the post is set to Followers and Subscribers | Whoever you send it to, including free followers |
| Price limits published by Fanvue | A range per post, stated in the post pricing article | No separate range in the help centre; check the message composer |
| Best use, per Fanvue's strategy guide | Items you want every visitor to notice when they scroll your page | One-to-one offers that can carry a higher price, or a solid bundle for a broadcast |
| What a fan sees before buying | The caption plus a blurred or blacked-out preview, depending on your setting | Your message text and whatever preview you attach |
| Access after the fan unsubscribes | Kept, unless you delete the post | Kept, unless you delete the media |
The follower rules come from Fanvue's follow-for-free article, the one-to-one and broadcast advice from its PPV Media strategy guide, and the access rule from how Fanvue subscriptions work. That last row has a sharp edge: the Standard Contract between fan and creator says a buyer's licence ends when the creator deletes the content, so deleting something you sold removes it from everyone who paid.
Previews: blurred, blacked out, and what still shows
One profile-wide switch controls how locked posts appear. Fanvue's article on blurred post previews places it under Settings, Creator Settings, Profile, as Blur Preview Images: on, paid posts show as a blurred teaser; off, they are blacked out so nothing is visible. Either way, subscribers and followers can still read the caption, so the caption is part of the preview and needs the same care.
Fanvue's strategy guide argues for some kind of tease, saying items sent with no preview sell far worse, and suggests leading with something free before a blurred paid item so the offer feels like a next step rather than a cold ask. Whatever the preview shows, it must honestly represent what is behind it. Fanvue's chargebacks article tells creators to make sure fans know what they are getting with paid content, because misleading practices lead to disputes. Our PPV preview checklist gives a structured pass for teaser images and captions that works on Fanvue too.
A conflict in Fanvue's own advice: framing content as live
The PPV Media strategy guide suggests that in one-to-one chats, presenting content as happening live adds intrigue, even if it was not captured at that moment. Fanvue's binding rules point the other way. Section 3 of the Acceptable Use Policy requires content to be accurate and not misleading and specifically rules out falsely depicting live interactions. The Creator Terms list misleading content among the causes of disputes that count against your account, and Fanvue's refund article says it reviews cases where content was different from how it was described.
Follow the policy, not the tip. If an item was recorded earlier, do not suggest it is happening now. Honest framings still create interest: that the item has not been posted to your wall, that the fan has not received it before, or that it was chosen for them because of something they said, each only where it is true. A help-centre article is guidance; the Acceptable Use Policy is part of the agreement you accepted.
Pricing from your own sales, not someone else's numbers
Fanvue's guide offers principles rather than a formula: price relative to what is inside, so a single image and a large set should not cost the same; avoid anchoring fans on very low prices; let premium bundles sit well above your average when the preview justifies it; and treat cheap items that sell often but earn little as a sign they could carry a higher price. It also suggests raising prices as your subscriber count and individual rapport grow.
Turn those principles into a ladder you can test. Group your items into tiers by what they contain, such as a single piece, a small set and a large or exclusive set, give each tier one price, and change only one tier at a time. Record every offer in the log below, and after a few weeks you will see which tiers sell in posts, which sell only in conversation, and where buyers stop. If you want to check that a planned price covers the effort of producing a set, the PPV break-even calculator works with any platform's share once you enter Fanvue's rate.
Reusing the Vault without sending repeats
Fanvue's Vault article says everything you upload is saved there automatically, including posts you later deleted, visible only to you, with default folders for all media, images, videos and audio and the option to add your own. The guide Turning your Vault into recurring income calls sending the same item to the same fan twice one of the fastest ways to lose their trust, and gives three defences: check the media already shared in that fan's chat before sending, move used items into a sent folder, and watch for Fanvue's flag showing whether an item has already gone to that fan or appeared on your wall.
Reuse is legitimate when the audience is new. Subscribers who joined after a set went out have not seen it, and older posts can be regrouped into a fresh collection. One feature needs care with paid content: an expiring post removes itself from your profile at a time you set, up to 30 days ahead, and the article does not say whether buyers keep access afterwards. Ask Fanvue support before putting a price on a post you plan to expire. For a fuller folder system, see our vault organisation system.
Fanvue PPV setup checklist
- Decide the Blur Preview Images setting once and note why, since it applies to every locked post on your profile.
- Set each wall post's audience deliberately; choosing Followers and Subscribers is what lets free followers buy it.
- Write captions that state what the item contains, such as the number of images or the clip format, without overpromising.
- Keep any claim about timing accurate, and never present earlier material as live.
- Confirm everyone who appears in the item is verified on Fanvue or covered by Fanvue's co-creator documentation.
- Disclose synthetic media in the caption or message if any part of the item is AI-generated.
- File the item in a named Vault folder with an identifier you will use in the offer log.
- Check the fan's shared-media history before any one-to-one send.
- Send broadcasts to one list at a time rather than to everyone at once.
- Do not delete or expire anything people have paid for without checking what happens to their access.
- Answer purchase complaints quickly and keep the conversation, since early resolution can stop a chargeback.
PPV offer log template
One row per offer. The two description columns are the important ones: if a dispute arrives, you can show what you promised beside what you delivered.
| Log column | What to record |
|---|---|
| Date and time | When the post went live or the message was sent |
| Item identifier | The Vault folder and file name, matching your own numbering |
| Channel | Wall post, one-to-one message, broadcast list or media link |
| Audience | The list name, or the fan's username for a one-to-one offer |
| Price and tier | The amount charged and which tier of your ladder it belongs to |
| Preview used | Blurred, blacked out, or a separate teaser image or clip |
| What the caption promised | The exact wording, copied rather than summarised |
| What was delivered | Count, format and length, checked against the promise before sending |
| Outcome | Purchases, replies, complaints, and any later refund or chargeback line |
| Next action | Repeat, reprice, retire the item, or move it to a new collection |
The log also feeds your money planning. Reversed sales and any dispute fees come straight out of your balance, and our Fanvue fees guide explains the dispute threshold and how a chargeback appears on your earnings page.
Limitations of this PPV guide
The mechanics described come from Fanvue's help centre and policies as they read on 1 October 2026. Some behaviour is not documented, including any price limits on priced messages and what happens to purchased posts that expire, and Fanvue's strategy guides contain claims about conversion that it does not support with published data. Where a guide and a policy disagree, as with live framing, we have followed the policy.
Pricing advice here is a method, not a prediction; what fans will pay depends on your niche, audience and relationship with them, and no structure can promise a sale. If a payment dispute escalates or you receive a legal claim about your content, gather your offer log and speak to Fanvue support, and get independent advice where significant money is involved.