Pinterest's creative specs come from two pages that don't always agree. For organic Pins, Pinterest's creator FAQ recommends a 2:3 image at 1000 x 1500 pixels and a 9:16 video at 1080 x 1920 pixels, and the Pin specs page allows BMP, JPEG, PNG, TIFF and WEBP images up to 20 MB on the web, video Pins from 4 seconds to 5 minutes, and titles of up to 100 characters. Promoted formats follow a separate ad spec page with longer video limits.
This guide puts both sets of numbers in one table, flags where they conflict, covers text limits and safe zones, and ends with an export checklist. Everything was checked against Pinterest's pages on 1 October 2026. Design advice beyond the published specs is out of scope; for how titles and descriptions affect search, see our Pinterest SEO guide.
Spec table by Pin format
Each row repeats the source page's figures. Where a page publishes nothing for a field, the cell says so rather than borrowing a number from another format.
| Format | Ratio and size | File types | Size limit | Length or count | Source |
|---|---|---|---|---|---|
| Image Pin (organic) | 2:3 at 1000 x 1500 px recommended in the creator FAQ; the Pin specs page lists no ratio | BMP, JPEG, PNG, TIFF, WEBP | 20 MB maximum on web; “1 GB recommended” for Android and iOS | One image per Pin; the web uploader takes up to 10 images, each becoming its own Pin (Create a Pin) | Pin specs |
| Video Pin (organic) | 9:16 at 1080 x 1920 px for full-bleed; 1:2, 2:3, 3:4, 4:5 and 1:1 also accepted | MP4 and M4V on web; MP4, MOV and M4V in the apps; H.264 or H.265 | No maximum listed on the Pin specs page | Minimum 4 seconds, maximum 5 minutes | Pin specs |
| Standard image ad | 2:3 or 1000 x 1500 px recommended; Pins “with an aspect ratio greater than 2:3 might get cut off” in feeds | PNG or JPEG | 20 MB on desktop, 32 MB in-app | One image | Ad specs |
| Standard-width video ad | Square 1:1 or vertical 2:3, 4:5 or 9:16 recommended; published bounds are shorter than 1:2 and taller than 1.91:1 | MP4, MOV or M4V; H.264 or H.265 | Up to 2 GB | 4 seconds to 15 minutes, with 6 to 15 seconds recommended for ads | Ad specs |
| Carousel (organic or promoted) | 1:1 or 2:3 only | Static PNG or JPEG images only | 20 MB per image, per the ad specs | 2 to 5 images; created on desktop by business accounts in an ad market | Create a carousel |
| Collage | No published canvas size | Cutouts from Pins plus images uploaded from your device | Not published | Not published; after publishing, only minor details such as the title can be edited | Create a collage |
| Idea ad | 9:16 at 1080 x 1920 px for full-bleed media, with no restriction on other ratios | BMP, JPEG, PNG, TIFF, WEBP; MP4, M4V and MOV video on iOS and Android only | 2 GB in the apps, 100 MB on web | Video up to 5 minutes | Ad specs |
Text limits and safe zones
The Pin specs page caps titles at 100 characters and the in-Pin textbox at 250, for both images and video. Pinterest's ad specs add that the first 40 characters of a title may be all that shows in feeds on some devices, and only the first 30 for Chinese, Japanese, Korean, Arabic and other double-byte languages. Descriptions are where the two sources split: the help center's spec page allows up to 800 characters, while the creative best practices page on Pinterest's business site says up to 500. Writing to 500 keeps you inside both.
Safe zones keep text and logos clear of the app's controls. For organic image and video Pins, the Pin specs page sets them at 270 px from the top, 65 px from the left, 195 px from the right and 790 px from the bottom. The Idea ad entry on the ad specs page uses the same top and sides but 440 px at the bottom, so a layout built for one is not automatically right for the other. Pinterest's creator guidance also suggests leaving space at the top and bottom of videos, where the player controls and settings icon sit. Our guide to the Instagram Reels safe zone covers the equivalent problem on Instagram if you cross-post.
Color handling and background tints
Two processing details on Pinterest's spec pages explain why exported files can look slightly different once live. First, the ad specs page says all uploaded images are converted to standard 8-bit RGB JPEGs before becoming Pins and ads, recommends uploading PNG files in sRGB to avoid losing quality, and notes that custom color profiles are not supported and may shift colors. That advice sits on the ad page, but the conversion applies to Pins and ads alike.
Second, Pinterest adds a faint layer to image Pins with white or black backgrounds in the home feed, so they stand apart from the app background. According to the Pin specs page, white or near-white images get a black layer at 4% opacity in light mode, and black or near-black images get a white layer at 10% opacity in dark mode; videos are not affected. If your brand relies on a pure white background, preview it in both modes before deciding it looks wrong.
Where organic and ad specs disagree
Most confusion about Pinterest sizes comes from mixing the two spec pages. These are the differences worth knowing before you export:
- Video length: organic video Pins run up to 5 minutes on the Pin specs page, while standard-width video ads allow up to 15 minutes on the ad specs page.
- Recommended video length: Pinterest's page on creating Pins calls 45 to 90 seconds the ideal length, while the ad specs recommend 6 to 15 seconds for video ads.
- Description length: 800 characters on the help center against 500 on the business site.
- Image ratio: the ad page states the 2:3 recommendation and the cut-off warning, but the organic Pin specs page doesn't list an image ratio at all; the 2:3 figure for organic Pins comes from the creator FAQ.
- Safe zones: 790 px at the bottom for organic Pins on the Pin specs page against 440 px for Idea ads on the ad specs page.
- File size: organic image Pins list 20 MB on web on the Pin specs page, while standard image ads list 20 MB on desktop and 32 MB in-app on the ad specs page.
The practical rule is to build to the organic page for Pins you publish yourself and to the ad page for anything a brand will promote. Promoted Pins from a paid partnership start life as your organic Pin, so if a brand plans to run one as an Idea ad, check both sets before you design. Organic carousels also depend on account setup: the carousel page restricts them to business accounts in an ad market, which our Pinterest business account guide explains.
Collages and multi-image Pins
Collages are assembled inside Pinterest rather than exported to a spec. The help page on creating a collage describes a composer where you add cutouts from Pins and your own uploads, draw, add text and set a background color, then publish the result as a Pin. Pinterest's pages disagree on where you can do this: the current help page gives web steps for both personal and business accounts, while the creator site's collage feature page says collages are only available on iOS and Android. If the web option is missing for you, use the app.
Multiple images behave differently depending on device. Pinterest's help page on creating a Pin from an image or video says the web uploader turns each of up to 10 selected images into a separate Pin, while selecting several images and videos in the app stitches them into a single video Pin. A true swipeable carousel is a different object, built through Ads Manager or the bulk editor. Pinterest's guide to creating Pins adds the reason to check everything first: the image, video or audio of a published Pin can't be changed.
Pinterest export checklist
- You know whether the file is for an organic Pin or a promoted format, and you are working from that format's row in the table.
- Images are exported at the recommended vertical size in sRGB, with PNG preferred where quality matters.
- Videos are encoded in H.264 or H.265 and sit inside the length limit for their format.
- The file type is on the accepted list for the device you will upload from, remembering that MOV is app-only for organic video.
- The file is under the size limit for that upload route.
- Text overlays, logos and faces sit inside the safe zones for that format.
- Carousel images all share one ratio, either square or 2:3, and number between two and five.
- Watermarks and logos from other platforms are removed, as Pinterest's creator FAQ advises.
- White or black backgrounds have been previewed in light and dark mode.
- The title puts its key phrase in the opening words, and the description fits the shorter published limit.
- A video cover image is chosen, and any AI-made or AI-modified content is marked with Pinterest's toggle.
- You have previewed the final crop, since the media can't be swapped after publishing.
Once Pins are live, video metrics such as plays to 95% show whether the length you chose works; our Pinterest analytics guide explains how to read them.
Limitations of these Pinterest specs
These figures come from Pinterest's pages as they read on 1 October 2026, and Pinterest revises specs without announcing each change. Several fields are unpublished, including collage dimensions and a maximum file size for organic video, and the pages disagree on description length, video length and safe zones. Where a number matters for a paid campaign, confirm it against the current ad specs page or with the brand's ad team.
Specs are also only the floor. A file that meets every limit can still crop badly on a particular device or look different after Pinterest's conversion, so preview on a phone before publishing anything you can't afford to redo.