A streamer sponsorship proposal template needs to give a brand five things on a page or two: who watches you, backed by your own analytics with dates; what you will deliver on stream and off it; how the partnership will be disclosed; when it runs and what needs approval; and how you will report results. The template below covers each part with bracketed fields to replace. It leaves out prices on purpose, because a fair quote depends on the final scope, which this document is meant to settle first.
If you have not yet worked out where sponsors come from or set up Twitch's Sponsorship Portal, start with our guide on how to get sponsored as a streamer. This page assumes you have a brand in mind and need something to send.
Gather your numbers before you write
Brands judge proposals on the audience section first, so build it from Twitch's own figures for a stated period. The Analytics Overview guide explains each stat, shows the last 30 days by default with a custom date range option, and includes an export button for downloading the data behind a chart. Twitch's Creator Profile FAQ makes a related point: third-party tools can be helpful, but Twitch considers its own data the most representative of a channel's performance, so quote Twitch figures and say where they came from.
| Snapshot line | Where to find it | How to state it |
|---|---|---|
| Average viewers | Analytics Overview, Average Viewers tab, for your chosen range | The figure, then the start and end dates and “Twitch Analytics” |
| Unique viewers | Analytics Overview, Unique Viewers tab | Explain that each person counts once across the range, however often they watched |
| Minutes watched | Analytics Overview, Minutes Watched tab | Pair it with time streamed so the brand can see how long people stay |
| Chat activity | Unique Chatters and Chat Messages in the Overview | Brands paying for live reads want to know whether viewers talk back |
| Viewer locations | Views by Location in Discovery Analytics | Name the leading countries in order; skip shares you cannot show on screen |
| Mobile or web | Views by Platform, also in Discovery Analytics | Matters for overlays: a small logo can vanish on a phone screen |
| Clip reach | Clips Created and Clip Views in the Overview | Include it when clips or Shorts are part of the package |
| Demographics | Community stats on your Creator Profile, shown only above Twitch's viewer threshold | If Twitch does not show them for your channel, leave the line out rather than estimating |
The proposal template
Copy everything in the box into a document, replace each bracket, and delete any section that does not apply to this brand.
1. Summary
[Your channel name] proposes a [campaign length] sponsorship with [brand] featuring [product or game] across [number of] live streams on Twitch [and Kick, if relevant], supported by [clips, Shorts or a channel panel]. The aim is [awareness of a launch, sign-ups through a tracked link, or wishlists for a game].
2. About the channel
[What you stream, your regular days and times, how long you have streamed, and the tone of your community in two or three sentences.]
3. Audience snapshot (Twitch Analytics, [start date] to [end date])
- Average viewers: [figure]
- Unique viewers across the period: [figure]
- Minutes watched against time streamed: [figure] over [hours]
- Unique chatters across the period: [figure]
- Leading viewer locations from Discovery Analytics: [countries]
- Main categories streamed: [categories]
4. Why this partnership fits
[How the product already shows up in your streams or suits your community, what chat asks about, and any earlier sponsors in a related category that you have permission to name.]
5. Proposed deliverables
[Copy the rows you are offering from the deliverables table below, with quantities and dates for each.]
6. Disclosure plan
- Twitch: Branded Content ticked in Stream Manager before every sponsored stream begins.
- Spoken disclosure at the start of each sponsored segment, repeated at intervals during long streams.
- Clips and Shorts: each platform's own paid-promotion setting switched on at upload.
- Kick, if included: the Branded Content tool plus an on-screen sponsor label for the whole segment.
7. Timeline and approvals
- Brief, assets and any game keys from [brand] by [date].
- Talking points agreed by [date]; [your channel name] keeps editorial control of how they are delivered live.
- Live dates: [dates and start times, with your time zone].
- Report sent [number of] days after the final sponsored stream.
8. Reporting
[Your channel name] will send the post-campaign report set out below, with VOD timestamps, clip links and figures taken from Twitch Analytics and each platform's own dashboard.
9. Next steps
Pricing and terms will follow in a separate quote once [brand] confirms the scope. Contact: [business email address].
Deliverables table: what to offer and the rule attached
Every deliverable carries a platform rule, and brands notice when a proposal already accounts for it. Twitch's Branded Content Guidelines are the source for the Twitch rules below unless another link is given.
| Deliverable | What it looks like | Rule to note | Agree in writing |
|---|---|---|---|
| Logo overlay | The brand's logo on screen in agreed scenes or for whole streams | Twitch names brand logo overlays as branded content, so the disclosure tool is on whenever the overlay is live | Placement, size, which scenes carry it, and the date it comes down |
| Channel panel | A branded panel under the player with the sponsor's link | Panels on your offline page alone do not require the tool; the live streams in the deal still may | Panel artwork, the link used and how long the panel stays up |
| Streamer-read segment | A spoken read or short segment at agreed points in each stream | Twitch's portal guidance asks for a spoken disclosure at the start and periodically afterwards | Talking points, reads per stream and who signs off on wording |
| Sponsored gameplay | Playing the sponsor's game for an agreed stretch of the stream | Stream in the game's own category; portal campaigns can refuse to start until it is set | Minimum playing time, platforms covered and whether keys are supplied |
| Unboxing or live demo | Opening or trying the product on camera | Twitch lists paid product unboxings as branded content | Delivery date, return or keep, and what you may say about flaws |
| Chat command and link | A command such as !sponsor that posts a tracked link or code | Moderators sharing affiliate links when viewers ask does not need the tool on its own; a paid promotion does | Who owns the link, how clicks are tracked and when the command is retired |
| Giveaway | A prize draw run during a sponsored stream | Twitch's Terms of Service make you the promoter, responsible for official rules, winners and prizes, and require a set disclaimer | Prize, eligibility, who writes the rules and who ships the prize |
| Clip or Shorts cut-downs | Edited clips from the sponsored streams posted to YouTube, TikTok or Instagram | YouTube's paid promotion help page asks you to tick its paid promotion box, bans burned-in advertiser video ads, and allows static sponsor title cards of 5 seconds or less (co-branded if at the start) and static end cards in the last 30 seconds | Number of clips, platforms, posting dates and whether the brand may reuse them |
| Twitch portal formats | Channel Skins, streamer-read ads or Sponsored Subscriptions | Sold through Twitch's Sponsorship Portal campaigns rather than in a direct deal | Only relevant if the brand also buys through Twitch; note any overlap |
| Kick stream or simulcast | The same sponsored segment broadcast on Kick | Kick's Advertising Policy requires its Branded Content tool and an on-screen label throughout the segment | Whether Kick figures are reported separately from Twitch |
For giveaways, the Twitch Terms spell out the wording you must display or read: “This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it.” Prize promotions are also regulated by law in many places, so check local rules before agreeing to run one. For cut-downs posted to TikTok or Instagram, our guides to TikTok paid partnership disclosure and the Instagram paid partnership label cover each platform's setting.
The post-campaign report section
The report is what wins the second deal. Promise it in the proposal, then fill in a table like this one when the campaign ends.
| Deliverable | Delivered | Proof | Figures | Source and date | Notes |
|---|---|---|---|---|---|
| Sponsored stream [number] | [Date] | [VOD link with a timestamp for each read] | [Average viewers, minutes watched, unique chatters] | [Stream Summary, captured the day after] | [Anything unusual, such as a raid or outage] |
| Clip on [platform] | [Date posted] | [Link to the post] | [Views, comments, shares] | [That platform's analytics, checked on a fixed date] | [Whether the paid-promotion setting was on] |
| Tracked link or code | [Date range live] | [Screenshot of the tracking dashboard] | [Clicks, sign-ups or code uses] | [Whose tool, and the range covered] | [Who holds the raw data] |
| Overlay or panel | [Dates shown] | [Screenshot from a VOD] | [Hours on screen during sponsored streams] | [Your schedule and VOD list] | [Scenes where it appeared] |
Capture Twitch data promptly. The Stream Summary guide says summaries update within 15 minutes of a stream ending and that only your last 30 are kept, and it notes that clip views peak in the first few days, so record clip figures on a fixed date and say which date you used. The Viewer Engagement panel in each summary also marks when viewers peaked and when clips were made, which gives you timestamps to point to. Report what happened, not what you think caused it: if follows rose during the campaign, say so without claiming the sponsor drove them.
What to leave out of the proposal
- Prices. Send them separately once the scope is agreed; our creator pricing worksheet sets out a method for building them.
- Contract terms such as usage rights, exclusivity and payment schedules. They belong in the agreement, ideally reviewed by a lawyer if you are unsure what you are signing.
- Promises about competitor ads. Twitch's guidelines say ads may still run on streams with branded content, and Kick's help article on advertising on KICK for creators says creators cannot opt out of scheduled ads, so you cannot offer a stream free of rival brands' ads.
- Outcome promises such as a number of sales or sign-ups. Offer the deliverables and the report, not results you do not control.
- Personal details. Use a business email and trading name, not your home address or legal name unless a contract requires them.
- Your full media kit pasted in. Attach it instead, built from our influencer media kit template, and keep the proposal short.
Final checks before you send it
- Every audience figure carries a date range and names the Twitch page it came from.
- The product is not in a category Twitch bans from branded content, which our streamer sponsorship guide lists in full.
- Each deliverable in section 5 has a matching line in the disclosure plan.
- The live dates fit your published schedule and avoid weeks already committed elsewhere.
- Two or three clips are attached or linked as examples of how you present sponsors.
- If the brand is a game publisher running Drops, the proposal says what you will do beyond the campaign itself; our guide to Twitch Drops for streamers explains why Drops alone are not a deal.
- The file name includes the brand and the date, and the document opens cleanly as a PDF.
Limitations
This template has limits. It is a starting document, not legal advice, and some brands will ask you to complete their own forms instead. Platform rules on disclosure, giveaways and branded content change, so recheck the linked Twitch, Kick and YouTube pages before each campaign. Your figures are only as good as the data Twitch shows you, and they will not match third-party trackers exactly. No proposal can promise that a brand says yes; what it can do is make the decision easy and show that you will run the campaign properly.