Facebook Subscriptions let fans pay you a monthly fee you set in return for benefits such as subscriber-only posts and lives, a private group, discounts and a subscriber badge. Meta's Subscriptions requirements offer the feature to Pages in a named list of markets and ask for 10,000 followers or 250 return viewers plus, in the last 60 days, 50,000 post engagements or 180,000 watch minutes; for profiles in professional mode, Meta's setup article says the feature is still being tested with selected creators.
This guide covers the creator side: getting approved, setting a price, choosing benefits you can keep delivering and getting paid. Pricing on dedicated membership platforms is a different problem, covered in our Patreon and other platforms hub, and Instagram's version of the feature is explained in Instagram Subscriptions for creators.
Who can offer Subscriptions
The bar has three parts. Your Page and its content must comply with the Partner Monetization Policies, the Content Monetization Policies and the Fan Subscription Creator Terms; the Page needs 10,000 followers or 250+ return viewers; and over the last 60 days it needs either 50,000 post engagements or 180,000 watch minutes.
If your Page is not already using a Facebook monetization product, the same page says it first goes through a Page-level review against the Partner Monetization Policies, separate from the Subscriptions review, and that meeting the product's numbers does not skip it. If the Page does not pass, Meta emails you with instructions for completing setup or reapplying.
Pages in these markets can apply, as the requirements page listed them on October 1, 2026: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States. Everywhere else, Subscriptions on Facebook is by invitation only. The country lists for Meta's other tools are in our Facebook monetization requirements guide.
Professional-mode profiles are the gap. Both of Meta's setup articles, for desktop and for mobile, say Subscriptions is not fully available for profiles in pro mode and is being tested with select creators, and that creators who receive an invitation can switch it on. If you create from your profile and have no invitation, a Page is the realistic route.
What Meta keeps: the revenue share in October 2026
Meta's pages disagree here, and the gap matters for pricing. The About Facebook Subscriptions article still says Meta will not take any fees from Subscriptions until the end of 2025, a date that has now passed, and describes the creator receiving 100% of the price for web purchases and 70% for purchases through Apple or Google in-app payments, in both cases after applicable taxes and fees.
The binding document is the Fan Subscription Creator Terms, effective March 6, 2024. They allow Meta to deduct a revenue share of up to 30% of your Fan Subscriptions, with Apple's, Google's or other platforms' fees taken out of Meta's own share first. In the terms' worked example, other platforms take 15%, Meta takes 15% and you keep 70%. Meta can change these provisions with 30 days' notice, and when Meta itself offers discounted subscriptions or free trials, your share is based on what fans actually pay.
With the help page's waiver expired and the terms allowing Meta a larger cut, open the payout breakdown in your Professional dashboard or Meta Business Suite after your first month and see what was actually deducted. Price from that figure, not from the help page.
Setting and changing your monthly price
You choose the price during setup. Meta's pricing article says to start onboarding from the Subscriptions landing page, pick a figure below Monthly price in the Customize your subscription step, finish choosing benefits and submit for review. To change it later in the Facebook app:
- On your profile, tap View tools.
- Tap Monetization tools, then Subscriptions.
- Tap Settings.
- Tap Edit next to Subscription price.
- Choose the new price and tap Set price to confirm.
In Meta Business Suite, click Subscriptions on the Creator monetization screen, open the Settings tab, choose a monthly price from the drop-down below Subscription price and click Set price. Either way, a new price applies only to new subscribers; existing subscribers keep paying the fee they signed up at.
Changing what the subscription includes carries its own rule. The terms say that a change to the contents that could be considered material needs reasonable prior notice, so fans can cancel if they choose, and takes effect only after their next payment is due. For tier design in general, our membership ladder guide works through the method on a dedicated platform.
Subscription launch checklist
- Confirm eligibility in Meta Business Suite: choose the Page, go to Monetization, then Overview, and click View Page eligibility.
- Read the Fan Subscription Creator Terms, paying attention to the rules on subscriber data, physical goods, promotions and material changes.
- Set up a payout account, or pick an existing one, within the six months Meta allows after you sign the terms.
- Choose a monthly price you would be comfortable keeping for existing subscribers, since later changes only reach new ones.
- Decide whether to switch on Free trials for top fans, which offers your most engaged followers a free 30-day trial they can accept within seven days.
- Pick at least one benefit and rewrite its description in your own voice.
- Submit for review and wait for the approval notification and activation prompt; some features may appear on your Page before you are fully approved.
- Prepare promotion: Meta's Subscriptions page suggests a subscribe sticker on stories, an auto-pinned comment linking to your subscription and a subscriber goal on the sign-up page.
- Plan the first month of subscriber-only posts, created in Meta Business Suite with Subscribers chosen under privacy settings or from the composer in your Subscriber Hub.
- Put a monthly benefits review in your calendar, and give notice before any material change.
Benefit menu planner
Meta's benefits article asks you to choose at least one of three benefits, exclusive content, exclusive live videos or discounts, and suggests extras such as shout-outs, special-occasion call-outs and early-access watch parties. Fill in the effort column honestly before promising anything; a benefit you cannot sustain does more harm than a shorter menu.
| Benefit | What Meta allows | Delivery format | Effort per month (your estimate) | Source |
|---|---|---|---|---|
| Exclusive content | Subscriber-only posts, videos, polls, Q&As, behind-the-scenes material or access to a catalog; it does not have to be long-form or premium | Subscriber-only text, photo, video or poll posts | Benefits article | |
| Exclusive live videos | Private lives for questions and feedback from your community | A live with Subscribers selected as the audience | Subscriber content | |
| Discounts | Codes for merchandise, events or other products, shared in subscriber-only messages or posts | A code posted for subscribers only | Benefits article | |
| Subscriber group | Exclusive access to a private Facebook group; anyone who joins can see how many people are in it | A private group tied to your subscription | Subscriber groups | |
| Shout-outs | Public posts or lives that tag subscribers; their friends can see the post | A public post with tagged subscribers and your promotional link | Subscriber content | |
| Special-occasion call-outs | Recognition on anniversaries or birthdays | A short public or subscriber-only post | Benefits article | |
| Early access | Subscriber-only watch parties for content that later goes public | A watch party first, the public post afterwards | Benefits article | |
| Subscriber badge | Subscribers are identified with a badge once your subscription is active | Automatic | Setup article |
The terms narrow the menu in two places. Physical goods cannot be used or provided in connection with Subscriptions, even though discount codes for merchandise are a listed benefit; and if you run a contest or giveaway through Subscriptions, the Fan Subscription Creator Terms make its lawful operation your responsibility, rule out physical-goods prizes and require entrants to release Meta. Gambling, including lotteries and raffles, is not allowed at all.
Subscriber data and payouts
When fans subscribe you may receive their email address and other data. The terms limit you to using it to communicate with them about the content you provide, and bar using it once their subscription has ended unless you first get their permission in line with the law. Keep that list separate from any marketing list you build elsewhere.
Money goes to the same payout account as Facebook's other tools. The terms provide for monthly payment within 60 days of the end of each month and let Meta roll over amounts below US$25 in the US or US$100 elsewhere, while Meta's payouts page describes payouts around the 21st of the following month and lower minimums for some methods. Your payout settings show which figures apply to your account.
Limitations of this guide
This guide reflects Meta's Subscriptions pages, help articles and the Fan Subscription Creator Terms as they read on October 1, 2026. The help pages still carry the expired fee waiver, links to the old eligibility article now land on a general overview, and pro-mode availability remains a test, so details may change or look different on your account. Approval is not automatic even when you meet the numbers, and nothing here predicts how many people will subscribe.
This is general information, not legal or tax advice; contests, consumer law and subscription income can raise questions a qualified professional should answer. For one-off support from fans, see Facebook Stars, and for every Facebook earning tool side by side, how to make money on Facebook.