Influencer marketplaces are tools where brands find creators and offer them paid work, and the platform-run ones differ most on three points: who can join, who sets the price and who actually pays you. YouTube Creator Partnerships connects you with brands that pay you under an agreement you sign with them, Meta Creator Marketplace lets brands post projects with an offered payment, TikTok One projects are paid by TikTok, and Amazon Creator Connections pays commission on sales. The matrix below compares them using each platform's own help pages.
Four platform marketplaces and a wider market
This guide compares the marketplaces that platforms run themselves, because their rules are published and can be checked. Third-party marketplaces, where independent companies match brands with creators across several platforms, are covered as a category with a checklist rather than by name, since their fees and terms vary widely and change often. Nothing here is a ranking: the right choice depends on where your audience is and how you prefer to be paid.
The single-platform guides go further into set-up: see the TikTok creator marketplace guide and the Instagram creator marketplace guide.
The comparison matrix
Checked against each platform's public help pages on 1 October 2026. “Not stated” means the pages we read did not say, not that the answer is no.
| Marketplace | Who can join | Regions | Who sets the price | Who pays you | Fees stated | Disclosure tool | Page checked |
|---|---|---|---|---|---|---|---|
| YouTube Creator Partnerships | Creators aged 18 or over in the YouTube Partner Program with no active Community Guidelines strikes | A published list including Australia, Canada, the UK and the US | You set desired rates; brands propose an amount YouTube says is not a final offer | The brand, under an agreement you sign directly with it | Not stated for creators | Paid promotion box in YouTube Studio | YouTube Help |
| TikTok One | Creators aged 18 or over who follow TikTok's rules; projects need at least 1,000 followers plus project-specific requirements | Countries and regions where TikTok One has launched | Base pay may be negotiable or fixed; revenue share is calculated by TikTok | TikTok, as a flat fee, revenue share or both | Not stated; base pay is shown subject to exchange rates and taxes | Commercial content disclosure setting | TikTok Business Help |
| Meta Creator Marketplace | Instagram: 18 or over, a public professional account and at least 1,000 followers; Facebook: a Page or professional-mode profile | Countries where Meta advertising operates, minus a short excluded list | Brands post an offered payment marked negotiable or fixed | The brand; the pages we read do not describe Meta handling payment | Not stated | Paid partnership label | Instagram Help |
| Amazon Creator Connections | Members of the Amazon Influencer Program at Bronze tier or above in Creator Stars | Brands need a US advertising account, so it is US-focused | Brands set the commission rate, campaign dates and budget | Commission on qualifying sales your content drives | No base, platform or daily fees for brands; commission on the net price | Not covered on the page we read | Amazon Ads Support |
| Third-party marketplaces | Varies by company and often by platform | Varies | Check the terms: listed packages, brand offers or both | Confirm whether the marketplace or the brand pays out | Read the creator terms before joining | The tools of the platform you post on | Each company's own terms |
YouTube Creator Partnerships
YouTube's March 2026 announcement describes Creator Partnerships as the platform formerly known as BrandConnect, and one of the opt-out addresses on the help page still carries the old name. YouTube says all eligible Partner Program creators are discoverable to brands and get a Creator Partnerships tab in the Earn section of YouTube Studio; there is nothing to apply for.
- You can set desired rates for long-form and Shorts deals and add a business email, such as a manager's, to be copied on every inquiry.
- Inquiries show the brand, an earnings amount supplied by the advertiser and, on some campaigns, deliverables, talking points and payment terms.
- Choosing Interested shares your contact details with the brand; you then negotiate, sign and get paid directly, and YouTube suggests you may wish to consult a legal professional.
- Opting out is done by email. The page gives two different addresses in two different sections, so check the current page before writing.
Channel insights sharing, which YouTube's insights sharing page says is off by default, gives brands and Google-approved tools aggregated channel statistics, audience breakdowns and shopping performance. Weigh the extra visibility against what you are comfortable sharing. YouTube's Partner Program changes page says the February 2027 updates leave Creator Partnerships eligibility unchanged; our summary of the 2027 YouTube monetisation changes covers who else is affected. For the integration itself, see how to get YouTube sponsorships.
TikTok One
TikTok's sign-up page still calls the in-app entrance Creator Marketplace, reached through TikTok Studio, and says that once registered you can add starting rates, contact details, languages and industries to your profile.
- TikTok lists four project types: Creator Marketing paid as a flat fee, and Branded Buzz, the Spark Opportunity Program and Creative Challenge, which are performance-based.
- Its payment models page describes base pay only, revenue share only for in-feed ads, and base pay plus revenue share, which TikTok says is non-negotiable.
- TikTok says advertisers search creators by region, industry, language and follower count, and review views, engagement, audience and recent videos when deciding.
- TikTok's content disclosure page says all TikTok One projects switch on the branded content disclosure automatically; work you take outside TikTok One needs the setting turned on by hand.
In the United States TikTok now operates through a separate joint venture with its own terms, so check which company your agreement is with; the TikTok One guide linked above explains the difference.
Meta Creator Marketplace
On Instagram you join from the professional dashboard under Branded content and accept the terms. Meta's getting-started page says brands can then see your posts and insights such as average reach and follower numbers, and message you in a Partnership messages folder. You can choose preferred brand partners, but only brands already in the programme.
Brands publish projects that list the content wanted, a posting date and an offered payment, and Meta's projects page marks each project's details as negotiable or fixed. Meta's two eligibility pages also differ: Instagram's names a follower minimum, while the Business Help Centre version for Facebook lists policy compliance and a Page or professional-mode profile without any follower figure. They describe different apps, so read the one for the app you plan to use. You can opt out at any time from partner discovery settings.
Amazon Creator Connections
Creator Connections runs bonus-commission campaigns rather than flat-fee deals. Brands pick products and set a commission rate, dates and a maximum budget, and creators who opt in earn on the qualifying sales their content drives. Amazon's Creator Connections page says sales are attributed when a customer buys within 24 hours of clicking a creator's link and that commission is worked out on the net price after coupons and discounts.
Commission income varies by design, so compare a campaign with a flat-fee offer using your own past click and sales data rather than the headline rate. Affiliate links are still a financial relationship under the FTC's influencer disclosure guide, so label that content as clearly as a paid post.
Set up one profile pack and reuse it
The platform marketplaces ask for overlapping information, so prepare it once and keep it current across all of them. Brands comparing creators side by side notice when one profile says something different from another.
- Starting or desired rates per format, worked out from your own rate card rather than guessed in the sign-up flow.
- A business email, plus a manager's address if someone else handles deals for you.
- Content categories, languages and the countries your audience is in, matching your analytics.
- A short bio describing what you make and for whom, written in the same words as your media kit.
- A portfolio of recent posts, including at least one labelled partnership if you have one.
- A list of categories you will not accept, so you can decline inquiries quickly and consistently.
Keep every marketplace deal in the same tracker as your direct deals. Exclusivity is the main risk: a category exclusivity clause accepted on one marketplace can conflict with a project you are offered on another, and neither platform will check that for you.
Third-party marketplaces: read these terms first
Independent marketplaces vary too much to compare fairly in one table, so check each one's creator terms for these points before you list yourself:
- Who sets the price, and whether brands can counter-offer below the rate you list.
- Any service fee taken from you, the brand or both, and whether it appears before you accept a job.
- When payment is released: on approval, on posting or after a holding period.
- What rights the default terms give the brand over your content, and for how long.
- Whether you are barred from working with a brand directly after meeting it on the platform.
- What analytics access the marketplace asks for, and how you revoke it later.
- How disputes are handled if a brand rejects finished work.
Which one to start with
- Start where your audience already is; a marketplace on a platform you rarely post to adds little.
- For inbound inquiries priced against your own rates, look at YouTube Creator Partnerships or Meta Creator Marketplace.
- If you would rather the platform handle payment, TikTok One's flat-fee projects are the closest fit.
- If you already review products and drive sales, Amazon Creator Connections suits commission-based work.
- Keep pitching brands directly whichever you join; the full process is in how to get brand deals, and smaller accounts can start with brand deals for small creators.
Limitations of this comparison
Every marketplace here rolls features out country by country and changes eligibility, payment models and terms, and some details only appear after you sign in. This comparison reflects public help pages on the date checked; it is not an endorsement or a ranking, and it cannot tell you how much work any marketplace will send you. Read each programme's current terms before joining, and get advice if a marketplace contract includes exclusivity or long usage rights.