The TikTok Creator Marketplace now lives inside TikTok One, and creators join it from the TikTok app: tap your profile, open TikTok Studio and tap Creator Marketplace, or search “TikTok One” and tap the Creator Marketplace result. TikTok's creator sign-up page, last updated July 2026, lists three conditions for joining: TikTok One has launched in your country or region, you are at least 18, and you meet the Community Guidelines and Branded Content Policy. Taking part in projects is a separate bar: the same sign-up page sets it at 1,000 or more followers plus other requirements that vary by project.
That split matters because several widely read guides still quote the higher follower and likes thresholds of the original standalone Creator Marketplace, which TikTok's current pages no longer list. This guide works only from TikTok's own help articles and program terms, and covers joining: eligibility, profile fields, invitations and the project flow. For pricing, use our UGC rate card worksheet; for labelling the finished post, see our guide to TikTok paid partnership disclosure.
What TikTok requires before you can join
The sign-up page and TikTok's About TikTok One for creators page give the same joining conditions. The program terms add a baseline of their own, and which terms apply depends on where you live.
| Requirement | What TikTok says | Source |
|---|---|---|
| Market | TikTok One must have launched in your country or region; the terms for the EEA, Switzerland, the UK and Israel also require residence where the program is offered | Sign-up page; Creator Program Terms |
| Age | At least 18 on the sign-up page; the US/ROW terms ask that you have reached the age of majority where you live | Sign-up page; US/ROW terms |
| Conduct | Meet the Community Guidelines and the Branded Content Policy | Sign-up page |
| Account standing | An account in good standing, legal capacity to contract, any local licence you need, and no sanctions restrictions | US/ROW terms |
| Followers for projects | At least 1,000 followers plus brand-defined requirements, which vary by project and can change | Joining guide |
| Payment details | Payout currency, tax information where required and a payout account, approved before you can be paid | Payment set-up page |
The US/ROW terms add that meeting the requirements doesn't guarantee approval. Neither creator page names an account type; our TikTok creator vs business account comparison covers the programs that do care. TikTok One is also separate from the Creator Rewards Program, which pays for views under its own rules, covered in our Creator Rewards eligibility checklist.
Where to sign up, and why the app still says Creator Marketplace
The sign-up page lists four entrances: a TikTok short link or QR code on that page, an in-app search for TikTok One, the Creator Marketplace entry in TikTok Studio, and an agency's invitation link. The app still uses the old name: TikTok's payment set-up instructions send you to your profile, then Monetization, then Creator Marketplace, then Rewards. If no entrance appears, check the market condition first; the creator pages don't publish a country list, so the in-app entry is the practical test.
The profile fields brands filter on
Once registered, the sign-up page says you can add starting rates, contact information, languages and industries. TikTok's discovery best-practices article, updated June 2026, says brands filter creators by country or region, industry tag, language and follower count, by audience location and age group, and by median views and engagement rate, then review growth, audience demographics and recent organic and sponsored videos on the profile.
TikTok also keeps a creator score that rises when you submit an initial video on time, falls when an initial or revised video is late, doesn't decay during inactivity, and affects which collaborations you are matched with. Deadlines are part of your profile.
Eligibility and profile checklist
- Confirm the Creator Marketplace entry appears on the account you plan to use.
- Check the account's birth date is accurate and meets your region's age rule.
- Resolve any open Community Guidelines or Branded Content Policy issues before registering.
- Write a bio that says who you are and what you make, in plain sentences a brand can scan.
- Add a contact email you actually check; TikTok uses it for brand outreach.
- Set language and location to match the audience you genuinely reach.
- Choose the content category that matches your main focus, not the busiest one.
- Enter a starting rate worked out from a rate card; our UGC pricing worksheet walks through one.
- Set up payouts in the Rewards Center using a readable, full-colour ID and a matching address, which avoids the set-up errors TikTok lists.
- Keep an influencer media kit ready for brands that contact you directly.
Project types and how each one pays
TikTok's project types page, updated March 2026, names four kinds of brand collaboration, and they differ in how you get in and how the money is worked out.
| Project type | What you do | How you join | How you are paid |
|---|---|---|---|
| Creator Marketing | Make custom content on behalf of a brand | Direct invitation or open application | Flat fee |
| Branded Buzz | Join a themed campaign and post with its hashtag | Open application | Performance-based share of a cash pool |
| Spark Opportunity Program | Authorise existing videos that a brand requests | Approving the brand's request | Performance-based, when brands run the videos as ads |
| TikTok Creative Challenge | Produce performance-driven content | Open application | Commission linked to the brand's ad spend |
The payment models page, updated April 2026, lists base pay only, which may be negotiable; revenue share only, calculated from the video's performance and the advertiser's ad spend on in-feed ads; and base pay plus revenue share, which is non-negotiable. Offers display in your local currency, subject to exchange rates and taxes. TikTok's deliverables page also separates a branded post, which the brand publishes from its own Business Account as an ad, from a sponsored post on your personal account with a branded partnership tag.
Three ways into a project
The joining guide, updated July 2026, sets out three routes in.
- Direct invitation. A brand invites you and the invite lands in your Inbox under Monetization notifications. You tap I'm interested, review the payment details, then choose Accept or Negotiate.
- Open application. You find the project through System notifications or the Explore tab, tap Apply and answer any screening questions. The advertiser or TikTok decides, some projects accept automatically, and full ones may offer a waitlist. Weekly applications are capped, and TikTok says the cap rises as you complete projects with well-performing videos.
- Invite link. The link opens the project in the app, and the joining guide gives you 7 days to accept or reject before it expires. This route supports only offline payment and pricing, so the fee is agreed outside TikTok One.
Before tapping an invite link, the joining guide says to confirm the sender is a known brand contact or uses an official company email, check the link domain starts with tiktok.com, make sure the message names the project, its requirements and a deadline, and never enter bank passwords, card details or one-time passcodes on an invite page. TikTok for Business lists the email domains its own staff use on its genuine outreach page.
Campaign-brief triage table
Brands build every Creator Marketing project from one template. TikTok's project set-up guide for advertisers lists its fields: project details, video requirements covering the anchor, guidelines and an optional expected post date, an ad authorisation period, a collaboration model and a payment preference. Check a brief against them before you accept.
| Brief field | Fine to accept when | Pause and ask when |
|---|---|---|
| Payment model and offer | The structure and the amount in your currency are clear | It is revenue share only and you can't gauge the brand's ad spend |
| How you were invited | A direct invitation or open application lets you propose a price in the app | It came by invite link, so the price needs agreeing in writing elsewhere |
| Deliverable type | You know if it is a sponsored post on your account or a branded post on theirs | The brief is silent; brands can publish or schedule posts on a creator's account |
| Video requirements | The anchor, guidelines and post date fit your usual content | You are asked to say things about the product you can't honestly say |
| Ad authorisation period | The period is stated and your fee reflects paid usage | Usage beyond your own post is implied but not priced |
| Product category | Nothing is on the Branded Content Policy's prohibited or restricted lists | It is; restricted categories carry market limits and age gates |
| Music | The idea works with Commercial Music Library tracks | The concept depends on a sound you can't use commercially |
| Deadline and edits | You can deliver on time with room for revisions | The timeline risks a late submission, which lowers your creator score |
The category rows follow TikTok's Branded Content Policy, which allows restricted categories such as alcohol or financial services only when an approved brand invites you, and only through TikTok One. The music row follows the US/ROW terms, which limit deliverables to Commercial Music Library tracks.
From acceptance to payout
Accepted projects run from a collab page holding the payment terms, contacts and video requirements. TikTok's deliverables guide describes the loop: you upload the video, it goes through advertiser review and a platform review against the Community Guidelines and Branded Content Policy, either side can request edits, and you can appeal a rejection. The advertiser set-up guide says brands may make up to 5 edit requests once a video passes platform review.
Videos are also checked against a content quality standard in which image, sound and content quality are baselines; failing any one marks the video low quality, and you can revise or appeal from the Monetization item in your Inbox. Disclosure is handled for you, because TikTok's content disclosure help says every TikTok One project switches on the Branded Content disclosure automatically.
On money, the advertiser guide says the brand pays after you accept, you start creating only once that payment is made, and TikTok One holds the funds until the video is approved and published. Earnings then appear in the Rewards Center, which TikTok's payouts page splits into balance, pending, transactions and order details. That page says creators registered outside Europe and Canada can request payouts at any time, then says payouts outside Europe and Canada are automatic, so go by what your own Rewards Center shows.
Cancellations and what you are owed
You can withdraw from the project page with Cancel the order. TikTok's cancellation steps give the advertiser 7 days to respond before the request goes through automatically, and deleting a video that is already posted needs the advertiser's agreement. For projects you join in the app, payment depends on timing:
| When the project is cancelled | What TikTok says you receive | Source |
|---|---|---|
| Before an order is agreed | Nothing is due either way | Cancellation process |
| You cancel, or miss the deadline, before submitting | No payment | Cancellation process |
| TikTok cancels after the order is agreed, before you submit | At least 10% of the total fee, with more at TikTok's discretion | Cancellation process |
| Cancelled after you submit | At least 50% of the total, which TikTok may raise depending on how closely the content meets the brief | Cancellation process |
| Delivered and approved before cancellation | Full payment | Cancellation process |
The same article says an order under manual review that the advertiser neither approves nor rejects is deemed approved after 14 days, and that private deals agreed directly with a brand outside TikTok aren't covered, so put cancellation terms for those in writing yourself.
Which TikTok company you contract with
Region matters most here. In the US, the app is now run by TikTok USDS Joint Venture LLC, and the US Terms of Service, last updated July 15, 2026, are an agreement with that joint venture. TikTok One deals sit elsewhere: TikTok's joint venture announcement says TikTok global's US entities still manage commercial activities including advertising and marketing, and the TikTok One Creator Program Terms (US/ROW) name BD TikTok USA LLC, known as TT Commerce & Global Services, for US residents.
The US/ROW terms, updated April 2026, cover everyone outside the European Economic Area, Switzerland, the United Kingdom and Israel. They name TikTok Inc. for Canada, Mexico and Central and South America, and TikTok Pte. Ltd. in Singapore for other covered areas, which on that wording includes Australia. The EEA, Swiss, UK and Israeli Creator Program Terms instead point to the company in your Terms of Service, with TikTok Information Technologies UK Limited handling payment and tax obligations.
The US/ROW terms also say you look only to TikTok, not the advertiser, for payment; you work as an independent contractor responsible for your own tax reporting; and payments are treated as inclusive of sales taxes and VAT, with TikTok able to withhold tax where the law requires it. If that changes how you invoice or report income, ask an accountant who works with creators.
Limits of this guide
This guide reflects TikTok's help articles and program terms as they read on 1 October 2026, and several were revised in the preceding months, so check the live pages before relying on a detail. Its limits are practical ones: TikTok's creator pages publish no country list for TikTok One, project requirements are set brand by brand, and only your own account shows its eligibility status and creator score. It is general information, not legal or tax advice; if a project, cancellation or payout dispute involves real money, read the current terms in full, use TikTok One's official support channels, and get a qualified adviser.