An influencer rate card template is a one-page price list a brand can read without booking a call: one line for each deliverable you post, add-on rows for usage rights, ads run under your handle, exclusivity and rush delivery, optional packages, and a terms footer covering payment, revisions, tax and the date the prices expire. The template below leaves every price blank on purpose. Fill the numbers from your own pricing calculation, then use the card to keep every quote you send consistent.
What the card does and what it leaves to the contract
A rate card sets your standard price for standard scope. It is the document a brand forwards internally to get budget approved, so every line has to make sense to someone who has never seen your content. The contract then carries the detail: exact usage dates, approval steps, ownership and what happens if a campaign is cancelled.
It also sits next to two other documents. Your influencer media kit shows who your audience is and what your work looks like, and it can say that prices are on request. If a brand only wants content to run on its own channels without you posting it, that is a UGC job priced on different lines, covered in our UGC rate worksheet. The figures that go into the blanks below come from the method in how to calculate influencer rates.
Deliverable lines
List only formats you have actually delivered before. Each line needs a definition tight enough that the brand and you would describe the finished post the same way.
| Deliverable | Define in writing | Included as standard | Price |
|---|---|---|---|
| Short-form feed video | Length range, opening hook, caption, tags and the on-screen disclosure | One post on your account with your usual edit and organic distribution only | ________ |
| Story sequence | Number of frames, link sticker, posting date and time window | One sequence posted inside the agreed window | ________ |
| Photo post or carousel | Number of images, product placement, caption points | One post, edited in your normal style | ________ |
| Integrated segment in a long video | Segment length, where it sits in the video, spoken points, link and pinned comment | The segment inside a video you were already making | ________ |
| Dedicated long video | Topic, running time, script or outline approval, thumbnail input | A full video built around the brand's product or message | ________ |
| Live stream segment | Segment duration, number of mentions, chat command or overlay, links | One stream with the agreed mentions | ________ |
| Profile link placement | Position on your link page and the start and end dates | A labelled link for the agreed period | ________ |
| Newsletter feature | Placement in the issue, length of the mention, link and send date | One mention in one issue sent to your existing list | ________ |
Streamers can borrow the structure of our streamer sponsorship proposal template for longer recurring deals, where the rate card becomes an appendix to the proposal.
Add-on modifier rows
Modifiers keep your base prices honest. A brand that wants more than an organic post pays for the extra rights or disruption on a separate row, and a brand on a tight budget can remove a row instead of asking you to cut the base price. Decide for each one whether it is a flat fee or a percentage of the deliverable price, and write that choice on the card.
| Modifier | Triggered when | How to express it | Ends when |
|---|---|---|---|
| Brand reshare | The brand wants to repost your post on its own organic accounts | Flat fee per channel, or included and named on the card | The reshare term written in the contract |
| Paid usage | The brand runs your content as ads from its own accounts | Your chosen percentage of the deliverable price per month of use | The final day of the paid usage term |
| Ads under your handle | The brand needs permission to run ads that show your name and profile | A separate line priced by permission level and duration | When the authorisation period ends or you withdraw permission |
| Category exclusivity | The brand asks you to avoid named competitors or a product category | A fee that grows with the breadth of the category and the length of the window | The exclusivity end date, which must be a fixed date |
| Rush delivery | The brand needs the post sooner than your standard turnaround | A flat surcharge or your chosen percentage of the order | Delivery of the rushed post |
| Extra revision round | Feedback continues after the rounds included in the price | A fixed price per additional round | Approval of the final cut |
| Cross-posting | The same piece also goes up on another of your platforms | A reduced line for each extra platform | The extra post is live |
| Raw files | The brand wants unedited footage or project files | A flat fee, with the same usage limits as the finished post | Files cannot be recalled once sent, so price it as a lasting transfer |
How permission for ads under your handle works differs between Meta's partnership ads and TikTok's Spark Ads, and the UGC worksheet linked above walks through both, including how authorisation periods should match the contract term.
Packages without hiding the line prices
Packages make buying easier, but build them from the lines above and show both the sum of the lines and the package price, so a brand can see exactly what it is getting. Two patterns cover most needs: a launch bundle that combines a feed video, a story sequence and a profile link placement around one date, and a series bundle that repeats an agreed set of deliverables over several months with a review point in the middle.
Do not invent a higher “was” price to make a package look like a saving. The ACCC's price displays guidance treats a markdown from a price that was not actually charged for a reasonable period as misleading. A genuine bundle discount, calculated from your real line prices, needs no exaggeration.
The terms footer
The footer turns a price list into something a brand can approve. Keep it to short lines, and repeat the important ones in the contract.
- Validity: Prices valid until [date]; quotes issued from this card expire [your period] after sending.
- Tax: State whether prices include or exclude GST, VAT or sales tax. The ACCC's price displays guidance says a business displaying prices only to other businesses does not need to include GST in the total price, so “prices exclude GST” is acceptable on a card sent only to brands.
- Invoices: In Australia, the ATO's tax invoices page says you must provide a tax invoice within 28 days of a customer asking, unless the sale is $82.50 including GST or less, and that invoices for sales of $1,000 or more must also show the buyer's identity or ABN.
- Payment: Deposit amount and when it is due, balance due [your period] from invoice, accepted payment methods, currency and late payment terms.
- Card fees: The ACCC's card surcharges page says that from 1 October 2026 the Visa, Mastercard, American Express and eftpos networks introduced no-surcharge rules for businesses that accept their cards. Build card costs into your prices rather than listing a surcharge, and do not relabel a card surcharge as another fee, which the ACCC warns may be misleading.
- Revisions: [Number] rounds included, each with a [your period] feedback window; a revision changes the edit, while new filming is a reshoot priced separately.
- Approval and posting: Posting happens inside an agreed window after final approval; delays in brand feedback move the date, not the price.
- Cancellation: Work completed and time already reserved are payable if the brand cancels after confirmation.
- Disclosure: Every sponsored post carries the platform's branded-content label where one exists and a clear ad disclosure in the content itself. The FTC's Disclosures 101 says disclosures should be placed with the endorsement and that a video disclosure belongs in the video, not only the description.
- Usage and ownership: Base prices cover organic posting on your channels only. You keep copyright and grant the licence described in the contract once payment is received.
For the platform side of disclosure, see our guides to the Instagram paid partnership label and TikTok paid partnership disclosure.
Copy the card
Lay the finished card out in this order and keep it to one page. Everything in brackets is yours to replace.
- Header: [Name or handle], rate card, prices in [currency], [GST treatment], valid until [date].
- Deliverables: each line from the deliverables table with its definition and price.
- Add-ons: each modifier row with its trigger, how it is charged and when it ends.
- Packages: the bundles you offer, showing the line total beside the package price.
- Terms: the footer lines above, shortened to one line each.
- Booking: business email, what a brief should include, and who signs contracts.
Brands often ask for an engagement rate alongside prices. Keep that number off the rate card and in your media kit, calculated and labelled as shown in our engagement rate calculator, so prices and performance claims are reviewed separately.
Review checklist before you send it
- Every deliverable line describes something you have delivered before and could deliver again on your standard turnaround.
- No line silently includes paid usage, ads under your handle or exclusivity; each of those has its own row.
- The tax treatment, currency and validity date appear in the header, not only in the footer.
- Package prices can be traced back to the line prices on the same page.
- Nothing on the card promises views, sales or other results, which you cannot control and should not price as if you could.
- The file name and the card both carry the month it was last updated, so an old copy forwarded around a brand is easy to spot.
Limitations of this template
The template gives you structure, not prices, and it cannot tell you what a particular brand will accept. Platform formats, ad permission tools and branded-content labels change, so review the deliverable definitions whenever a platform changes how a format works.
The tax and pricing points describe Australian guidance from the ATO and ACCC; other countries have their own invoice, sales tax and price display rules. Card network rules are enforced through merchant contracts, so check with your payment provider how they apply to you. This is general information, not legal or tax advice: ask a registered tax agent about GST and invoicing, and a lawyer to review usage, exclusivity and ownership terms.