ShopMy is an invite-based affiliate and brand-collaboration platform for creators. Once approved, you turn product recommendations into commissionable links and a storefront, earn a share of the commission that retailers and brands pay on the sales you drive, and can take paid collaborations, flat-fee Opportunities and gifted products from brands on the platform. Its waitlist guide says applications are usually reviewed within 3-5 business days, and the payment FAQ says payouts go out every Friday once at least $11 of commission has cleared.
This guide sticks to ShopMy itself, using its Creator Guide pages as they read in early October 2026. How to judge any affiliate program is covered in our affiliate program scorecard, and the programs ShopMy is most often weighed against have their own guides: LTK, the Amazon Influencer Program and Walmart Creator.
How you get in
ShopMy is not open sign-up. You apply to the Creator Waitlist on desktop at shopmy.us/apply/creator, through the app by choosing that you have no invitation code, or through a referral link from an existing creator. The waitlist guide says referrals add context but do not guarantee approval, and successful applicants receive an invitation code by email.
On criteria, ShopMy's rejection explainer says it generally looks for an engaged audience of at least 1,000 followers on a public account, plus evidence that you already share product recommendations, but reviews every application as a whole and names no single requirement that guarantees entry. If you are turned down you can reapply after 90 days. The joining FAQ adds that creators outside the US can join and can link brands anywhere using the Add by URL feature.
Expect to give your legal name. ShopMy's legal name page says it is used only to check that payouts reach the right person, is never shown publicly or shared with brands, and must match your payment account, while your display name can be anything you like.
Where the money comes from
ShopMy's page on ways to work with brands lists several income routes, and they pay on different clocks:
- Affiliate commission. Products you add become ShopMy affiliate links tied to each retailer's own program. The payment FAQ says commission rates typically range from 10% to 30% depending on the brand, calculated before tax and shipping.
- ShopMy's cut. According to its page on how it makes money, you keep 82% of commission and ShopMy keeps 18%, or the brand pays ShopMy a fee directly; either way, the rate displayed is meant to be the rate you earn.
- Custom rates and codes. Brands can offer you a higher personal commission rate or a commissionable discount code, which ShopMy says tracks even without a link.
- Opportunities. Flat-fee bonuses on top of commission for meeting a brand's stated requirements, such as sharing a set number of links in a month or attending an event. The Opportunities explainer says the bonus is paid automatically once you meet the terms and is not awarded if you fall short.
- Collaborations. Paid partnerships with briefs, deadlines and approvals, proposed by you or by a brand and negotiated over chat. The collaborations page says only Trendsetters and Icons, ShopMy's upper creator tiers, can send their own proposals; Enthusiasts and Ambassadors can still accept invitations.
- Gifting. Brands send products through lookbooks, and it is your choice whether to feature and link them; commission comes only from the resulting sales.
ShopMy suggests baseline prices for collaborations in some cases based on follower count and says those ranges are only a guideline. Price from your own costs and usage terms instead, using a method such as our rates and pricing worksheet.
Creator tiers and what they unlock
ShopMy sorts creators into four tiers, Enthusiast, Ambassador, Trendsetter and Icon, and your tier decides how you can approach brands. Its page on what drives the creator score describes a 100-point scale made of profile completion worth 10 points, recent activity such as creating links and answering gifting requests worth 15, monthly traffic worth 25 and monthly order volume worth 50, with traffic and orders averaged over the past three months and up to 20 bonus points available from referrals. Ambassador starts at 30 points, Trendsetter at 70 and Icon at 85.
The jump that matters most is Trendsetter, where you can open chats with brands, request gifting and discount codes, and send your own collaboration proposals. Because most of the score rolls, ShopMy's page on losing points warns that a quiet month, link activity older than its 13-week window or a disconnected social account can move you down, although a newly reached tier is held for at least 14 days. Order volume carries half the score, so on ShopMy's own weighting, sales count for more than clicks.
When commission turns into cash
Every commission starts as Pending. ShopMy's payment FAQ explains that the retailer first waits for its return window to close, then verifies the sale, processes its affiliate invoices and pays ShopMy; only then does your commission move to Locked and join the next Friday payout. Because each retailer runs its own schedule, the FAQ says commissions typically stay pending for 30 to 120 days, even after the return window ends. Opportunity bonuses skip that queue and are paid the Friday after they are marked complete.
- Threshold. At least $11 must show under Next Payment for a deposit to go out.
- Method. Payouts go through Stripe or PayPal, connected under Account Settings and Connected Accounts. Collaboration payments need Stripe for direct deposit; without it, they are combined with commission in the weekly PayPal run.
- Lag. A sale can take up to seven days to appear in your earnings, and ShopMy asks you to wait that long before reporting a missing order.
- Attribution. Its cookie window page says each brand sets the window, from a single session up to 30 days, with seven days common, and that a later click on someone else's link usually takes the credit.
- Leaks. The payment FAQ lists device switching, another person's coupon code, coupon browser extensions and some in-app purchases as common reasons a sale you drove never tracks.
ShopMy vs LTK, Amazon and Walmart: payout terms
Each row comes from that program's own public pages. Where a term sits behind a login, the table says so rather than guessing.
| Program | Commission source | Payout minimum | Payout timing |
|---|---|---|---|
| ShopMy | Retailer and brand affiliate programs, shown net of ShopMy's 18% share or a brand-side fee | $11 in Next Payment, per the payment FAQ | Weekly on Fridays, once a commission moves from Pending to Locked |
| LTK | Retailer commission on the shopper's whole cart within the cookie window, under each retailer's terms, per LTK's commission explainer | Not given on LTK's public pages; its payment explainer sits behind the creator login | Weekly payouts, which LTK announced in August 2024 |
| Amazon Influencer Program | Amazon Associates commission on qualifying purchases | $10 by bank transfer or gift certificate, $100 by cheque, per Amazon's payment methods page | Monthly, about 60 days after the month ends, per When Will I Get Paid |
| Walmart Creator | Walmart's own commission schedule in its Payout Terms, paid through the Impact platform | Not stated in the public Walmart Creator terms | Monthly, with returns inside a 30-day locking period deducted from the next payment |
On ShopMy vs LTK specifically: both require an application, both pay weekly and both are built around shoppable links. The differences in the public material are that ShopMy publishes its $11 threshold and its revenue share and adds flat-fee Opportunities and a tier rule for who can pitch brands, while LTK leaves its payout minimum to the logged-in terms and leans on its own app and its LTK DM messaging tool. LTK's approval criteria are covered in our LTK guide. Neither comparison replaces reading the creator terms you accept at sign-up.
Disclosing ShopMy links and gifts
Every income route above is a material connection. In the US, the FTC's Endorsement Guides FAQ says “paid link” right next to an affiliate link should be adequate, that shoppers may not understand “affiliate link” on its own, and that “commissionable link” is probably not clear. Treat Opportunities and collaborations as paid posts that need an upfront ad label, and say when a lookbook item was a gift, even if no post was required. UK audiences need “Ad” first under the ASA's influencers' guide. Our FTC disclosure guide covers placement format by format, and affiliate links vs discount codes covers labelling codes.
ShopMy setup checklist
- Before applying, make sure your public account already shows product recommendations, since that is what ShopMy says it reviews.
- Apply through the waitlist with your social accounts connected and your legal name exactly as it appears on your ID.
- After approval, use the invitation code, then set your profile photo, bio and display name.
- Connect Stripe or PayPal straight away; pick Stripe if you expect paid collaborations.
- Build your first shop collections around content you have already posted, so existing traffic has somewhere to land.
- Before linking any brand, open the information icon beside its commission rate to read exclusions and category rates.
- If you want collaboration invitations, list the content types you offer and set prices from your own rate method.
- Save disclosure wording for links, gifts and paid posts in your caption notes so every post starts compliant.
- Check Pending and Locked earnings weekly, and raise any order that still hasn't tracked after seven days with creator support.
- Keep payout records for tax, and ask an accountant how affiliate income and gifted products are treated where you live.
Limitations of this guide
ShopMy's Creator Guide is a help centre, not the full creator agreement, so binding terms may differ in detail; some guide pages also carry older update dates than others. Commission rates are set by brands and retailers and change without notice, and the comparison table repeats only what each program publishes publicly. We have not tested ShopMy, LTK, Amazon or Walmart tracking, and we do not rank them, because the right choice depends on what your audience buys and where. Tax treatment depends on your country and situation; get advice from a registered tax adviser.