To get Snap Star on Snapchat, you submit the Snap Star Verification Request form linked from Snapchat Support's How do I become a Snap Star? page, and Snap decides whether to verify you. There is no published follower minimum and no fee. Snap says it weighs account engagement, regular public Stories, authenticity, notability and content quality, on top of compliance with its Terms of Service and Community Guidelines, and that nobody is entitled to a star however large their audience.
The star matters because other doors depend on it, most obviously the Monetization Program, which lists Snap Star status among its requirements. That programme's criteria and payouts are covered in how to make money on Snapchat, and building a Public Profile worth following is covered in our Snapchat public profile guide. This page stays with verification itself: what the star signals, what the form asks for, and what gets it taken away.
What the star means, and what it does not
Snap describes a Snap Star as a verified creator or public figure recognised for high-quality content, public presence or popularity, marked by a star next to the name. Its account labels article says the badge tells viewers the account is run by the real person or an authorised team, and that Snap has confirmed their identity and public presence as far as it can. So the star is an identity signal first. The eligibility page adds that being designated a Snap Star does not change Snap's Terms of Service or give the holder any extra rights.
Three other things on Snapchat look similar and get confused with it. Snap's creator features article says outright that Creator Accounts and verified Snap Stars are different things.
| What you see | How an account gets it | What it tells viewers |
|---|---|---|
| The Snap Star badge | Snap reviews a verification request and confirms the person behind the account | A real creator or public figure whose identity Snap has checked |
| Creator Account features | Snapchat upgrades Public Profiles that post actively to Stories and Spotlight, have grown an audience and set Story visibility to Everyone | Access to creator tools and eligibility for Discover; Snap says the upgrade cannot be reversed |
| A Professional Account of the Creator or Business type | An option some Snapchatters are offered for converting their Public Profile | How the profile is set up, not who owns it |
| A Snapchat+ or Platinum subscriber badge | A paid subscription; the badge is off by default and shows only if the subscriber turns it on or uses a subscriber feature | That the person pays for the subscription; Snap says it does not indicate verification, authenticity or endorsement |
If you already have creator tools but no star beside your name, you have not been verified, and the application below is still open to you.
Snap Star readiness self-check
Snap lists its factors without thresholds. The eligibility section names account engagement, Stories for a public audience, authenticity, notability and cultural relevance, and content quality. It also notes that Snap sometimes verifies accounts with a smaller audience when the owner is well known outside Snapchat. The table turns each factor into evidence you can gather before applying. Fill in the last column honestly; a row you cannot evidence is the one to work on first.
| Factor Snap names | What Snap's page says | Evidence you can show | Where it fits on the form | Your status |
|---|---|---|---|---|
| Account engagement | A large and engaged audience, with exceptions for owners who are well known off Snapchat | Followers on your Public Profile, Story viewers and replies in Insights, and audience size elsewhere if you are better known there | Social media links and the free-text answer | |
| Stories for a public audience | The account is mainly used to share Stories with the general public on a regular basis | A steady run of recent public Stories rather than occasional bursts | Your Snapchat username, since the review covers the account itself | |
| Authenticity | The account represents a real person or people and is their unique presence; general-interest accounts are not eligible | One main account, the same name you use publicly elsewhere, and your Snapchat handle added to your other profiles | Legal Name, Professional Name and the social links | |
| Notability and cultural relevance | The account is highly searched for or culturally relevant | Recent press coverage, appearances, awards or a recognised body of work in your field | Recent Press Links | |
| Content quality | Original, safe and appropriate for all users, in line with the Community Guidelines | Your own footage, no reposted clips, nothing the recommendation guidelines exclude | Content Category and Subcategory frame what reviewers expect to see | |
| Baseline compliance | Abiding by the Terms of Service and Community Guidelines before any factor counts | No recent removals, warnings or locked-account episodes you know of | Not asked directly; it sits behind every other row |
The general-interest rule is the one that stops meme pages, fan pages and compilation accounts. Snap wants a person, or a group of people, rather than a theme. The form's category list does include business options, but the authenticity factor is written around real people being represented by their own account.
What the verification form asks for
The form is linked from both the eligibility page and Snap's What is a Snap Star? overview. Its header says you must create a Public Profile and verify your email on Snapchat to be eligible, that submitting does not guarantee verification, and that Snap Stars must follow the Community Guidelines and the Content Guidelines for Recommendation Eligibility at all times. These are the fields it showed when checked on 1 October 2026:
- Username (required): the Snapchat account you want considered.
- Legal Name (required): your name as recorded on official records such as a birth certificate or passport.
- Professional Name (optional): the name you are best known by on your other social channels.
- Email (required): the address linked to your Snapchat account.
- CC Email (optional): adding one authorises Snapchat Support to share verification information and account updates with that contact, so only add someone you would trust with both.
- Country (required): where you permanently reside.
- Content Category and Subcategory (both required): fixed lists running from Activist and Actor through Lens Creator, Model and Video Game Creator, with subcategories such as Beauty, Comedy, Gaming and Travel.
- Social media links (optional): Instagram, YouTube, TikTok and one other relevant URL. The form recommends adding your Snapchat username or URL to those profiles so Snap can verify your identity.
- Recent Press Links (optional): coverage of you or your work.
- Tell us why you want to be a Snap Star (required): a free-text answer.
- Representative details (optional): for someone applying on your behalf, who must give a business email; the form says only official business representatives qualify.
Two fields deserve the most care. The legal name should match your documents, because the whole review exists to tie the account to a real identity. The free-text answer is where you make the case the other fields cannot: what you post, who watches it, why this account is the unique presence of you, and any recognition outside Snapchat. Keep it factual. Reviewers can check every claim against your profile and links, and an inflated answer undermines the authenticity factor it is meant to support.
Pick the category that matches what you actually post, not the one that sounds grandest. Snap's revocation list includes posting content that no longer represents the type the account was verified under, so the category you choose becomes a commitment you will be measured against.
No fees and no shortcuts
Snap is unusually direct about money here. Its Snap Star overview says Snap does not charge fees or accept money for verification, that no entity charges on its behalf, and that no third party influences its eligibility decisions. The form repeats the warning. Anyone selling a star, a fast-tracked review or a contact inside Snap is offering something Snap says does not exist, and giving such a seller your login puts the account itself at risk.
The same goes for what the star can lead to. Snap's Monetization Program page says it takes no payment for an invitation and that third parties promising one are not affiliated with Snap. If a message claims to come from an official Snapchat account and asks for details, Snap's payout guide says to report the account and not share personal or payment information with it.
What changes once you are verified
- Featuring. Snap's overview says Snap Stars are eligible to have their content featured in Snapchat.
- Brand tagging. Snap Stars can tag a brand partner when they post a sponsored Snap to Spotlight, Snap Map or a Public Story; our guide to the Snapchat Paid Partnership label explains what that tag shares.
- Extra review. The account labels article says labelled profiles may get extra checks before content appears in places such as Spotlight or Stories, and that unauthorised access attempts may trigger enhanced security steps.
- Username changes. A Snap Star changes the username through a support form rather than in settings.
- Where your Story lives. Snap's Public Story article says Snap Star accounts manage the Public Story under My Stories, while the Public Profile at the top of your profile holds saved content and Insights.
- Support and removal. Verified accounts get a dedicated support form, which is also the route Snap gives for asking to remove verification.
- Monetisation. The star is one requirement of the Monetization Program, not an invitation to it; the audience and view-time criteria still apply, and our Snapchat Insights guide shows where to watch them.
The extra review is a reason to keep posts well inside the guidelines after verification rather than testing the edges. A verified account can be featured more widely and is reviewed more closely at the same time.
Why Snap revokes the star: a revocation-risk checklist
According to Why did I lose my Snap Star status?, Snap can revoke verification at its sole discretion and without advance notice, audits the programme regularly, and uses editorial discretion to decide who stays. Off-platform behaviour that conflicts with its terms can also disqualify you. Run this list once a month; every question maps to a reason on Snap's page.
- Has anything you posted broken the Terms of Service or Community Guidelines, including Snaps that were later removed?
- Does any Snap show or encourage dangerous behaviour that could put someone at risk of harm?
- Do your links, mentions or attachments send people to accounts, apps or sites that would break Snap's rules if they were on Snapchat?
- Has anyone working on the account bought followers, joined follow-trading schemes or used tools that inflate counts?
- Have your dealings with Snapchat staff stayed civil, including in support tickets and public replies?
- Are you repeatedly posting material the recommendation guidelines exclude, overtly suggestive imagery above all?
- Is the content still the kind you were verified for, or has the account drifted into a different niche?
- Are you posting third-party clips you neither own nor meaningfully transform?
- Does the account still represent you, without impersonating anyone or misstating who runs it?
- Has the account been sold, gifted or handed to a new owner?
The labels article adds the label-side reasons: the account no longer meets programme requirements, your role or participation changes, Snap cannot confirm who owns the account, you ask for removal, or a policy is breached. The ownership point matters if a team posts for you. Snap's posting activity article describes Roles you can assign to your Public Profile and an Updates tab that tracks what each role posts, which keeps day-to-day help separate from ownership of the login. Accounts that break the rules can also be terminated outright, so the star is the smaller of the two things at stake.
If you are turned down, or lose the star
Snap's Snap Star articles describe no appeal for a declined request and no waiting period before you apply again, so treat a refusal as information about the factors rather than a verdict to argue with. The factors you can most directly change are whether the account is about you rather than a theme, your record of public Stories, and how easily the profile can be tied to a known person. Strengthen whichever row of the self-check was weakest, link your Snapchat handle from your other profiles as the form suggests, and reapply once the evidence has genuinely changed.
If you lose the star, use the support form for existing Snap Stars to ask what happened, and read the revocation list first. Deleting a post that fits a reason on the list will not necessarily restore anything, because Snap describes revocation as discretionary. Verification works differently elsewhere; compare how to get verified on Instagram and how to get verified on TikTok if you are building identity signals across several apps.
Limitations of this guide
This guide reflects Snapchat Support's Snap Star articles and the verification form as checked on 1 October 2026. Snap publishes factors, not thresholds, and gives no review timeline, so nothing here can tell you whether a particular account will be verified or when. The form's fields and category lists can change without notice. An older Creator Help Centre address that some guides still link for Snap Star verification now forwards to the Snapchat Support article, which is the copy to rely on. For hacked accounts or impersonation, go to Snapchat Support directly rather than through any third party.