TikTok Subscription lets your followers pay a monthly fee for sub-only posts, a subscriber badge, custom stickers and perks you design. TikTok's Subscription setup guide says you need over 10k followers, over 100k video views during the last calendar month and to be at least 18, and that you can set a price from $2.99 to $99.99 USD a month. Since TikTok moved LIVE perks into Super Fan, Subscription is the program for creators whose main work is pre-recorded video.
Subscription is different from TikTok's other paid features. Series sells one fixed collection once, while Subscription asks people to keep paying every month, so the work is ongoing. This guide sets out who can join, how pricing and revenue share are described, the rules for sub-only content, and a perk planner that stops you promising more than you can deliver. How Subscription fits beside every other program is mapped in the guide to TikTok's earning paths.
Subscription and Super Fan are now separate
Older articles describe LIVE Subscription. That product no longer exists in the same form. TikTok's Super Fan FAQ says that since September 2025 Subscription has focused on exclusive content, subscriber engagement and community identity, and that LIVE perks such as sub-only LIVEs and LIVE stickers now belong to Super Fan.
| Feature | Subscription | Super Fan | Source |
|---|---|---|---|
| Built for | Pre-recorded, non-LIVE content | TikTok LIVE only | Subscription or Super Fan |
| Price | Set by you from TikTok's options, $2.99 to $99.99 USD a month | $9.99 USD a month or the local equivalent | Subscription guide and Super Fan FAQ |
| Your share as TikTok states it | 70% after app store fees, with a possible extra 20% bonus up to 90% | 50% of TikTok's net revenue after the iOS or Google payment fee | Subscription or Super Fan |
| Main perks | Sub-only posts and stories, badges, stickers, sub-only space, custom perks | Exclusive LIVEs and comments, fan badges, special gifts, fan space | Subscription guide and Super Fan FAQ |
You can offer both. The comparison page says creators who want video perks and LIVE perks can set up whichever program they do not already offer, so a creator who streams and posts can run Super Fan for the LIVE audience and Subscription for everything else.
Eligibility checklist
The setup guide lists four requirements, and the sub-only content rules add the account checks behind them. Work through them in order:
- You are at least 18.
- You have over 10k followers.
- You had over 100k video views during the last calendar month. This is a calendar month, not the rolling window Creator Rewards uses.
- Your account follows the Terms of Service and Community Guidelines, with no Creator Code of Conduct restrictions.
- Your profile and posts would not be judged unoriginal, low quality, advertising or clickbait; contact details in your account information count as advertising.
- The feature is offered where you are. TikTok's Subscription expansion announcement described a rollout to select regions, so check TikTok Studio rather than assuming.
- To join, open TikTok Studio, go to the Monetization tab, choose Subscription under Monetization Programs and tap Join Subscription.
If you are close on followers or views, the TikTok monetization requirements table includes a gap tracker that measures each program against the right window.
Price and revenue share as TikTok states them
According to TikTok's main Subscription guide, the default price is $5.99, you can pick from options between $2.99 and $99.99 USD a month, subscribers pay in their own currency, and TikTok keeps the final say on prices. The same guide says you receive 70% of revenue after app store fees, with a chance of an extra 20% bonus that lifts the maximum to 90%.
The bonus has its own monthly test. Under the Subscription guide, you need over 10k followers, over 100k video views in the last calendar month and a clean record. Creators who have never posted sub-only videos must post their first one that month, and creators who have posted them before must post at least three valid sub-only videos in the month. Eligibility is checked every month, and TikTok tells creators to watch in-app notifications for when the bonus becomes available to them, so do not assume it applies in your region until the app says so.
One older detail no longer matches. The 2024 expansion announcement described packages with three different tiers, while the current setup guides describe picking a single monthly price that you can adjust later. Follow what your Subscription management page shows. If you are weighing TikTok against a subscription platform elsewhere, pricing logic for that kind of page is covered in the subscription pricing strategy guide, which applies different rules from TikTok's.
Rules for sub-only content
Paid posts are held to the same standards as public ones, plus a few of their own. The rules page says content ineligible for the For You feed is ineligible for Subscription too, and adds three format rules: no Duets, no Stitches and no sticker creations in sub-only posts. Sub-only posts can only use copyright-free sounds, and personal accounts can find those in TikTok's Unlimited Sounds Library.
Account standing carries real money risk here. The rules page says that if you lose access because of violations affecting your account, such as a permanent ban, you forfeit Subscription earnings, while a successful appeal that recovers the account reinstates you automatically.
Posting is simple once the perk is switched on. TikTok's first-subscribers checklist says to set the visibility on the Post page to Subscribers can view this post, and that non-subscribers only see the cover. You must activate the sub-only post perk before posting.
Perk planner
TikTok's own advice is to keep perks realistic and promise only what you can deliver. Subscribers can cancel at any time, so a perk that quietly stops is a cancellation waiting to happen. Fill in this planner before you list anything, and only list rows with an owner and a cadence you can keep.
| Perk | Delivery format | Cadence you set | Owner |
|---|---|---|---|
| Sub-only posts | Behind-the-scenes, extended cuts or early drafts posted with subscriber visibility | Weekly, fortnightly or monthly | You, with an editor if you use one |
| Sub-only stories | Quick updates for subscribers only | As they happen | You |
| Subscriber badge and comment priority | Badge shows automatically; you reply to badged comments first | Every posting day | You or a moderator |
| Custom stickers | Personal stickers for direct messages and group chats | Refresh when you have new ideas | You or a designer |
| Sub-only space | Topics and polls in the subscriber chat | A set day each week | You |
| Topic votes | Subscribers choose the subject of an upcoming video | Monthly | You |
| Q&A or bulletin board | Answers to subscriber questions in the interactive tools | Monthly | You |
The perks in the first column come from TikTok's Subscription guide and Super Fan FAQ; the guide says personalised stickers are capped at 35. Add a final column for the date you last delivered each perk, and review it monthly. If a row keeps slipping, remove the perk from your listing before subscribers notice.
Telling people about it without hurting your account
The main promotion tool is the in-video link. TikTok's guide to Subscription links explains that you tap Add link on the post page, choose the Subscription icon, and viewers who tap it land on your Subscription detail page with your plan description, benefits, pricing and a preview of sub-only posts. A Subscription button also appears under your bio once you join.
Write the plan name and description as plainly as you would explain it to a follower in a comment: who it is for, what arrives and how often. Show a sample of sub-only content in a public video rather than describing it in general terms. And keep personal or business contact details out of your profile, since TikTok's reviews treat them as advertising.
If your content suits a one-off package better than a monthly commitment, compare this with the TikTok Series guide before you build either.
Is Subscription a good fit for your account?
Meeting the thresholds only means you can switch it on. Whether it is worth running depends on how your account already works. Answer these honestly before you join:
- Do the same people comment on your posts week after week? Subscription sells closeness, so a loyal core matters more than total reach.
- Can you make extra material without starving your public feed? Sub-only posts that replace public ones can slow the growth that brings in new subscribers.
- Does your best material work without copyrighted music? Sub-only posts are limited to copyright-free sounds.
- Is your content original to you? Duets and Stitches cannot be sub-only, and unoriginal accounts are excluded.
- Will you check the subscriber space at a set time each week? An unanswered chat is visible to paying members.
- Would a single paid collection serve your audience better than a monthly commitment? Structured lessons often fit Series more naturally.
If most answers are yes, start with a modest price and a short perk list. TikTok's checklist suggests a lower tier when you are unsure, then adjusting once you see how your community responds.
Getting paid
TikTok's Subscription guide says monthly rewards appear on your account once you have set up a payment method. Payment setup, identity checks and the reasons a payout can stall are the same across TikTok's programs, and the TikTok withdrawal guide walks through them with a troubleshooting table. Set up payment and tax details before your first subscriber arrives rather than after a balance builds.
Limitations of this guide
The figures here are the ones TikTok's Creator Academy states on 1 October 2026. Revenue share, bonus conditions, price options and availability can differ by region and can change, and TikTok reserves the final say on Subscription prices. The share applies after app store fees, so the amount you receive per subscriber will be lower than the price a fan sees, and taxes reduce it further.
The perk planner is a planning aid, not a forecast of subscriber numbers, and nothing in it predicts how many followers will pay. For tax treatment of subscription income where you live, ask a registered tax agent or accountant.