Fanvue is a London-based subscription platform where creators charge fans a monthly price for exclusive posts and direct messages, then sell extras such as paid posts, pay-to-view messages, tips and voice notes. It is run by Shift Holdings Ltd, it accepts both human creators and clearly disclosed AI personas, and every creator must pass identity verification before earning anything.
This explainer is written for people deciding whether to run part of their creator business on Fanvue. It covers who operates the platform, how the follower and subscriber model works, what each creator tool does and where it sits in the menus, and where Fanvue's own pages contradict each other. Fees, payouts and growth tactics get only a mention here; the aim is a clear picture of the platform before you open an account.
Who runs Fanvue and who it is built for
Fanvue's company information page says the platform is based in London and owned by Shift Holdings Ltd, a company registered in England and Wales, and the General Terms & Conditions name that company as the only party users contract with. A US subsidiary, Fanvue LLC, handles payments made in the United States, yet the same terms say no contract is formed with it. To check those details against the public register yourself, the Fanvue due-diligence checklist walks through each record.
The About Fanvue article describes a social subscription service for every kind of creator, human or AI, and names influencers, fitness models, actors, sports people, musicians and AI personas among its users. Labelled adult content is allowed, but the platform is not limited to it, and general-audience memberships run there too. The same eligibility list requires every user to be at least 18, or older where local law sets a higher age, and legally allowed to use the service where they live.
One practical detail catches new creators out: there is no Fanvue app in the Apple or Google stores. The Help Centre guide to installing Fanvue says store terms prevent a native app and shows how to add the site to a phone home screen as a web app. Any store listing presenting itself as the official Fanvue app deserves suspicion.
How the creator model works: followers, subscribers and paid extras
Fanvue splits your audience in two. Followers can join without paying if you leave that option switched on; according to the Follow for Free article they see posts you open to followers, read captions, receive your messages and can buy pay-to-view media you send them, but they cannot open subscriber-only posts. Subscribers pay your monthly price and get the subscriber feed and direct messages in return.
Beyond subscriptions, the About article lists tips, pay-to-view messages, standalone content sales, voice calls and voice notes, plus tools from the Fanvue App Store, a marketplace of creator tools inside the dashboard. Fanvue also added Checkout Links, Fanvue-hosted checkout pages through which approved sellers offer digital products and services; the policy changelog entry for 23 July 2026 records the launch and the documents that govern it.
All money moves through the platform. The Creator Terms set a standard creator earning rate of 80% of gross revenue unless something else is agreed in writing, let Fanvue run temporary promotional rates, and forbid accepting payments or delivering paid services off the platform. Fanvue's getting-started guide adds that subscriptions and payments are made in US dollars, which matters if your audience thinks in another currency.
Fanvue feature map: what each tool does and where it lives
The table below maps the creator tools Fanvue documents publicly to the menu where each one lives and the official article that explains it. Paths follow the wording in Fanvue's Help Centre; the interface can change faster than the articles.
| Fanvue tool | What it does for a creator | Where to find it | Official guide |
|---|---|---|---|
| Monthly subscription price | Sets what fans pay for the subscriber feed and messages; the settings guide lists a range from $3.99 to $100 a month. | Settings → Creator Settings → Subscription | Settings Full Overview |
| Bundles, promotional offers and trial links | Discounted multi-month bundles, plus free trials or a cheaper first month aimed at all fans, new fans, expired fans or followers, and unique trial links for single campaigns. | Settings → Creator Settings → Subscription | Subscription settings section |
| Follow for free | Lets people follow without paying so you can message them and offer paid items before they subscribe. | Settings → Creator Settings → Profile | Follow for Free article |
| Discoverability switch | Decides whether you appear in Fanvue search and the Discover section; your direct profile link keeps working when it is off. | Settings → Creator Settings → Profile | How discoverability works |
| Blurred post previews | Shows locked posts as blurred teasers or blacks them out entirely; captions stay readable either way. | Settings → Creator Settings → Profile | Blurred previews article |
| Priced posts | Puts a one-off price on a single post, which the help article allows between $3 and $500, shown to subscribers only or to followers as well. | The audience and price options when creating a post | Setting a post price |
| Vault | A private library of everything you upload, deleted posts included, with folders and one-step sharing into posts or messages. | The Vault page | Vault guide |
| Scheduling and the post queue | Books posts for a chosen date and time and lists everything waiting to go live on a calendar. | Schedule option on a new post, or the Queue under Creator Tools | Scheduling posts |
| Expiring posts | Removes a post from your profile automatically after a set period, which can be up to 30 days ahead according to the article. | Clock icon beneath the caption while composing a post | Expiring Posts |
| Collections | Album-style groupings that help fans browse a back catalogue by theme. | The three-dot menu on a post → Add to Collection | Collections guide |
| Automated messages | Pre-written messages triggered by fan actions, with separate versions for new followers and new subscribers. | The Automated Messages panel inside Creator Settings | Automated messages article |
| Fan lists | Segments Fanvue builds for you, such as subscribers, followers, expired subscribers and free-trial fans, for targeted mass messages. | Creator Tools → Lists | Creator Tools: Lists |
| AI Messaging | Rewrites a drafted message for clarity or tone before you send it; switched on automatically for accounts marked NSFW at sign-up. | Messages → AI Messaging | AI Messaging article |
| Tracking links | Separate links for each promotion so you can see which channel sends visitors who convert. | The Tracking Links panel inside Creator Settings | Managing tracking links |
| Manager access | Lets a manager or agency switch into your profile; manager accounts cannot reach payouts, change your email or password, or delete the account. | Settings → Management | Manager accounts guide |
| Country blocking | Shows a page-not-found notice to visitors from countries you choose; towns and states cannot be blocked yet. | Privacy and safety settings, using the country block option | Geo-blocking article |
| Linked creator accounts | Extra profiles under one verified identity once KYC is approved, a first withdrawal has gone through and no warnings are active. | Settings → Account → Linked Accounts | Linked Accounts guide |
| Two-factor authentication | Adds a second login step; if you joined through Google or X you set a password first. | The Password and Security section of account settings | Settings: Account |
| Checkout Links | Hosted checkout pages for selling approved digital products and services, with Fanvue acting as merchant of record. | Apply first; access is approval-only | Checkout Seller Terms |
Fanvue's articles do not always name menus consistently. The profile setup guide refers to a panel called Profile & Intro Video, while the discoverability guide calls the same area Profile. If a path above does not match your screen, look for the nearest equivalent inside Creator Settings before assuming a feature has gone.
Rules that shape what you can publish
Before you can earn, you complete identity verification through Ondato, Fanvue's verification provider, using a government ID and a live selfie. The Content Moderation & Protection Policy adds that you declare at this stage whether you intend to post explicit content, and that the declaration is locked once submitted, so decide what the account is for before you start. If the identity check stalls, the Fanvue verification fix checklist works through the usual causes.
Your public media, meaning the profile picture, banner, intro video and public bio text, must stay safe for a general audience even when the paid feed carries adult material, under section 2.6 of the Acceptable Use Policy. Everything you upload is scanned automatically, and anything flagged is hidden until a human moderator reviews it.
Anyone else who appears in your content needs either their own verified Fanvue creator account or a signed release and ID on file, AI-generated media must be disclosed, and a long list of categories is banned outright. The Fanvue content rules guide gathers the prohibited list and the selling limits, the guide to co-authored content on Fanvue covers collaborations, and the Fanvue AI creator rules cover synthetic personas.
Where Fanvue's own descriptions disagree
Fanvue publishes three layers of information: marketing blog posts, Help Centre articles and the legal documents at legal.fanvue.com. They do not always line up, and the legal pages are the ones you agree to. These are the gaps most likely to affect a new creator:
- Payout timing. Fanvue's own explainer post talks about instant payouts, whereas the Creator Earnings & Payouts policy sets a standard pending period of seven days that can stretch to 28 days before funds become withdrawable.
- Introductory rates. The same explainer post describes a lower platform fee for an introductory period after verification, while the Creator Terms say any promotional earning rate is published on the platform and can be changed or withdrawn at Fanvue's discretion, so confirm the rate shown on your own dashboard.
- How much to post before promoting. The account creation article suggests at least 10 posts first, but the profile setup article recommends starting with at least 20.
- Extra accounts. Fanvue's safety blog post says creators cannot hold more than one creator account outside exceptional cases, yet the Linked Accounts guide lets a human creator run up to 2 profiles on one verified identity.
Fanvue's legal pages close by saying the latest version always lives at legal.fanvue.com. When two descriptions conflict, plan around the legal text, keep a dated copy of the version you accepted, and treat blog posts as marketing rather than commitments.
Fanvue fit checklist for creators
Answer each line honestly before you sign up. A no is not automatically a deal-breaker, but each one points to a rule or limitation you will run into later.
- You are an adult under the law where you live, and that law permits you to use a subscription platform of this kind.
- You can pass ID and liveness verification under your legal identity, accepting that your public persona can still use a stage name.
- Your business works with on-platform payments alone, with no need to take money through other apps or ship physical goods.
- Your picture, banner, intro video and bio can stay mainstream-friendly while paid material sits behind the subscription.
- Anyone who will appear in your content is willing to verify on Fanvue or sign a release and hand over ID.
- If you run an AI persona, you are prepared to label it as AI in the bio and on the media itself.
- You are comfortable with a contract governed by the law of England and Wales, and with individual arbitration if you live in the United States.
- Your cash flow can absorb a pending period before each sale becomes withdrawable.
- A browser or home-screen web app is enough for how you work day to day.
- You will keep your own records of earnings, payout requests and support conversations.
If several answers are no, compare platforms before committing. The OnlyFans alternatives comparison sets Fanvue beside other subscription sites, and the Fansly creator explainer describes one of the closest options in the same depth. When the answers are mostly yes, the step-by-step Fanvue account setup is the next read.
Limits of this explainer
This guide summarises Fanvue's Help Centre articles, blog posts and legal pages as they read on 1 October 2026. Menu names and features change, Help Centre articles can trail the legal pages, and some tools depend on your country, your account type or the content declaration you made at sign-up. Nothing here is a statement of what any creator will earn on the platform.
It deliberately leaves fee calculations, payout methods, tax and promotion for other guides, and it is general information rather than legal or financial advice. Check the linked source before relying on any single detail, and speak to a qualified accountant or lawyer where you live about tax registration and the contract itself.