Creator Guides / Brand Deals & UGC
Brand Deals & UGC
Sponsorships, brand ambassador roles and UGC: pitching, pricing, contracts and delivery.
A brand deal is a contract before it is content: scope, usage rights, exclusivity and disclosure decide what you are really agreeing to. These guides go from finding and pitching brands to pricing, contracts and the advertising disclosure rules in several countries, for creators of any size. Start with how to get brand deals, then the UGC creator guide, then the FTC disclosure rules if you work with US brands.
Start here
- How to Get Brand Deals: The Pitch-to-Paid PipelineHow to get brand deals as a creator: an eight-stage pipeline from readiness and prospecting to pitch, contract, labelled delivery, invoice and renewal.
- How to Become a UGC Creator: Starter ChecklistHow to become a UGC creator with no following: what UGC means, three sample briefs to film, faceless and hands-only formats, a kit test and first clients.
- FTC Influencer Disclosure Rules: What to Write and WhereWhat the FTC expects from creators: when a brand connection needs disclosing, wording that works, placement by format, and the fake-review rule.
Your next step
- Influencer managementYou build an audience on Instagram, TikTok, YouTube or a podcast.
- Apply as a creatorTell SirenCY about your page. Terms are set out in each creator’s written proposal or agreement.
- Jobs at SirenCYYou want to work behind creator businesses, for example as a chatter or recruiter.
- Partner with SirenCYYou are a brand, affiliate, referral partner or journalist.
All guides
UGC Creator Rates: A Pricing Worksheet for Rate Cards
Build a UGC rate card line by line: production time, edits, usage rights, whitelisting, revisions, exclusivity and rush terms, priced from your own costs.
How to Get Brand Deals: The Pitch-to-Paid Pipeline
How to get brand deals as a creator: an eight-stage pipeline from readiness and prospecting to pitch, contract, labelled delivery, invoice and renewal.
How to Get Brand Deals as a Small Creator: Offer Ladder
How small creators win brand deals: the follower rules platforms publish, gifted versus paid offers, local brands, UGC work and the proof to collect each step.
How to Pitch Brands as an Influencer: Angle Worksheet
How to pitch brands as an influencer: research what each brand is selling now, evidence audience overlap, propose one idea, choose a channel and score fit.
How to Email Brands for Collaboration: Pitch Templates
Fill-in emails for brand collaborations: cold pitch, follow-up, rate reply, gifted-to-paid and renewal, plus cold-email rules in the US, UK and Australia.
How to Find Brands to Work With: Prospect List Method
How to find brands to work with: use the Meta Ad Library, TikTok Top Ads and disclosed YouTube sponsorships to spot brands paying creators, then score them.
Influencer Marketplaces for Creators: Platform Comparison
Influencer marketplaces compared for creators: who can join YouTube Creator Partnerships, TikTok One, Meta Creator Marketplace and Amazon, and who pays you.
How to Get YouTube Sponsorships: Integrations and Rules
How to get YouTube sponsorships: integrations versus dedicated videos, the paid promotion box, Creator Partnerships, sponsor reads and pricing long-tail views.
Brand Deals for OnlyFans Creators: What Can Work
Which brand categories can sponsor OnlyFans creators, where Meta, TikTok and OnlyFans rules let the post run, and the brand-safety questions to prepare for.
Fake Brand Deal Email Scams: How to Verify an Offer
How to check a sponsorship email before you reply: domain and contact checks, file-type red flags, payment tricks and what to do if you opened the file.
How to Negotiate Brand Deals: Scripts and Trade-Offs
How to negotiate brand deals by trading scope, not price: a concession table plus reply scripts for budget questions, low offers and gifted-only pitches.
How Influencers Get Paid for Brand Deals: Payment Terms
Deposits, net terms, milestones, kill fees and late-payment rights: how brand deal payments work, wording to propose and how to check a brand payment record.
Brand Deal Tracker Template: Pipeline to Payment
Set up a brand deal tracker: spreadsheet columns, status definitions from first contact to paid, and reminder rules for usage expiry and exclusivity end dates.
Influencer Contract Template: Clause by Clause
A creator-side influencer contract template: every clause in a sponsorship agreement, default wording to propose and when to push back, from usage to kill fees.
Brand Exclusivity Clause for Influencers: Checklist
Scope a brand exclusivity clause before you sign: category definition, named competitors, term, platforms and territory, how to price it and a conflict audit.
Content Usage Rights for Creators: A Licence Checklist
Licence or assignment, media, term, territory, paid use and moral rights: a creator checklist with sample licence wording and red flags for perpetual terms.
How Much to Charge for Usage Rights: A Pricing Worksheet
Price usage rights from a base licence fee you set, then add term, paid media, territory, handle access and exclusivity modifiers, plus a renewal price table.
What Is Influencer Whitelisting? Meta Access and Terms
Influencer whitelisting on Meta explained: ad codes, boost toggles, account-level and business access, how to revoke each one, and the terms to agree first.
TikTok Spark Ads Code for Creators: Set, Share, Revoke
How to generate a TikTok Spark Ads code with the right authorisation period, the other routes that authorise your posts, and the deal terms to settle first.
How to Become a Brand Ambassador: Program Terms Checklist
Find and apply to ambassador programs, compare ambassador, paid influencer and affiliate roles, and check terms, brand conflicts and disclosure before you sign.
How to Get PR Packages: Requests, Labels and Gift Logs
Get onto brand PR lists with a request template, label gifted content for the US, UK and Australia, decline unsolicited gifts and keep a gift log for records.
Amazon Influencer Program: Eligibility, Storefront, Rules
How the Amazon Influencer Program works: who can apply, storefront and video setup, commission sources, the tax interview and the operating agreement rules.
How to Become an LTK Influencer: Application Guide
How to become an LTK influencer: the entry criteria on LTK pages, the application steps, how its commission and cookie rules work and what to check first.
Affiliate Links vs Discount Codes: Which Should You Use?
Affiliate links vs discount codes compared on attribution, code leaks, link rules and reporting, with hybrid fee-plus-commission deals and a leak checklist.
How to Become a UGC Creator: Starter Checklist
How to become a UGC creator with no following: what UGC means, three sample briefs to film, faceless and hands-only formats, a kit test and first clients.
UGC Creator vs Influencer: Deliverables and Rights
UGC creator vs influencer compared: who publishes, what the brand buys, usage rights, pricing logic and disclosure duties, plus a flow for what to pitch.
UGC Portfolio Examples: What to Include and Where to Host
UGC portfolio examples built from your own samples: what to include, a category, format and hook matrix, a client permission template and hosting compared.
UGC Contract Template: Usage, Revisions, Raw Files
A UGC contract template as a clause checklist: licence scope, paid-ads usage, revision rounds, raw files, likeness and AI-edit options, with wording to adapt.
UGC Creator Jobs: Where to Find Work and Vet Briefs
Where UGC creator jobs come from, how six platforms compare on pricing, payment protection, fees and rights per their own terms, and how to spot fake jobs.
UGC Content Ideas: A Hook Bank Sorted by Ad Objective
UGC content ideas organised by ad objective: awareness, consideration and conversion hooks, a short-script template and a claims check against ad rules.
UGC Creator Brief Example: Questions Before You Film
An annotated UGC creator brief example with the questions to ask before filming: objective, mandatory claims, do-not-say list, specs, approvals and usage.
FTC Influencer Disclosure Rules: What to Write and Where
What the FTC expects from creators: when a brand connection needs disclosing, wording that works, placement by format, and the fake-review rule.
Influencer Disclosure Rules Australia: ACCC, AANA, TGA
How Australian disclosure rules apply to creators: the Consumer Law, the AANA clearly distinguishable test, the TGA testimonial rule and who takes complaints.
ASA Influencer Guidelines: How to Label Ads in the UK
UK ad labelling for creators under the CAP Code and consumer law: when a post is an ad, accepted labels, gifts, affiliate links, own brands and ASA sanctions.
What Is ShopMy? How the Creator Platform Pays
What ShopMy is, how creators get approved, where commission comes from, how Opportunities, gifting and collaborations work, and when payouts actually land.
Walmart Creator Program: Joining, Links and Payouts
How the Walmart Creator program works: who can join, links and Storefronts, commission rules, Impact payouts, disclosure tags and the content licence you grant.
Influencer Disclosure in Canada: Labels and Rules
Canadian influencer disclosure rules from the Competition Act and Ad Standards: English and French labels for paid, gifted, affiliate, event and AI content.
Influencer Guidelines NZ: How to Label Ads
NZ ASA influencer rules: when content is an ad, the Ad, Advert or Advertisement label, gifts and affiliate codes, joint responsibility and how complaints work.
Alcohol Influencer Rules, Plus Gambling and Vaping
Alcohol, gambling and vape deal rules for influencers in Australia, the UK and the US: audience age limits, who may appear, platform bans and a checklist.